YOUR IMPACT - YOUR ROLE
As our Category Lead for Vertical Services, you will be responsible for scaling Helpling Singapore's non-cleaning service categories and transforming them into a key growth engine. You will drive category strategy, strengthen operational excellence, and build a high-performing ecosystem of partners and service providers.
You'll work across strategy, partner management, operations, and product enablement - ensuring service quality, profitability, utilisation, and customer satisfaction. This role is ideal for someone who enjoys building, optimising, and scaling business functions from the ground up, especially in a fast-moving environment.
WHAT YOU WILL DO:
Category Strategy & Development
- Co-define and execute growth strategy for vertical services aligned with business goals
- Evaluate existing services to identify opportunities for enhancement, growth, or repositioning
- Develop a sustainable roadmap for category expansion, profitability, and service excellence
Provider Operations & Partner Excellence
- Establish scalable SOPs and workflows to support provider onboarding, readiness, and performance
- Build and maintain a healthy pipeline of high-quality service partners to meet demand and utilisation targets
- Set and track performance KPIs for partner agencies and service providers
- Lead partner engagement and improvement initiatives to drive quality, retention, and accountability
- Equip partner managers with frameworks, tools, and guidance to achieve performance targets
Service Quality & Provider Experience
- Act as the voice of the provider and champion initiatives that enhance experience, satisfaction, and feedback loops
- Cultivate a strong service culture with consistency, reliability, and high-quality delivery
Data-driven Performance & Continuous Improvement
- Analyse commercial and operational performance, identify improvement opportunities, and implement solutions
- Lead category-level improvement projects to enhance efficiency and service reliability
Cross-Functional Leadership
- Work closely with internal teams to align on goals, campaigns, and product needs
- Serve as the primary point-of-contact for management on all vertical services matters
WHAT YOU NEED TO SUCCEED
Experience & Skills
- 5+ years experience in category management, operations, or business ownership roles
- Proven experience in marketplaces, gig-economy platforms, logistics, or service businesses preferred
- Strong operational understanding and ability to build structured systems and processes
- Demonstrated ability to drive commercial outcomes and manage partner ecosystems
- Data-driven decision-maker with strong analytical and problem-solving mindset
- Excellent communication and stakeholder management skills
Who you are
- A builder, not just a maintainer - excited to create, refine, and scale systems
- Hands-on, resourceful, and comfortable balancing strategic and execution work
- Strong leadership presence - able to influence, support, and elevate team performance
- Customer- and provider-centric, with a passion for service quality and improving experiences
- Comfortable in ambiguity, proactive in creating clarity and momentum
WHAT YOU CAN EXPECT FROM US
- Competitive compensation and performance bonus
- Opportunity to build and scale a fast-growing business unit in Singapore
- Autonomy to lead strategic initiatives with meaningful business impact
- Hybrid work environment with flexibility and trust
- A diverse, international team with ambitious goals and a collaborative culture
- Personal and professional development opportunities - we believe in growing our people as we grow the business
APPLY NOW
Ready to shape the growth of Helpling's vertical services in Singapore If you are a strategic operator, a builder at heart, and excited to lead a category from scale-up to success, we'd love to meet you.
Apply now and help us redefine home & lifestyle services across APAC.
