Casting Coordinator

About TSL

TSL Media Group is Singapore's leading data-driven and content-led media tech collective. The Group has a team of over 200 staff and is home to some of the most well-loved media brands in the region, such as TheSmartLocal, Must Share News and Eatbook. Driven by a mission to connect the world through a hyperlocal lens, TSL Media Group has an annual viewership of over 200 million pageviews and 200 million video views across all of its websites and social media platforms. For more information, visit https://tslmedia.sg/

TSL is built on an energetic and collaborative work culture. We operate on hybrid work arrangements in a bid to aid employees balance work life and personal life.

Here's a video that gives you a glimpse into our office culture:

https://www.youtube.com/watchv=1rPxitC2ock

About your role:

This position will be based in our Singapore office located in Kallang Bahru.

We are seeking someone with a media background who enjoys both the creative and logistical aspects of casting and talent (KOL) management. You will lead the sourcing and coordinating talents, and support ongoing KOL and campaign needs.

What you will do:

1) Casting Producer Duties

Scheduling and Coordination -

• Discovery: Coordinate calendars, call times, shoot dates, and deliverables across multiple projects which require assistance. This may involve sourcing for outside talents that met the briefs of our client projects.
• Logistics: Monitor and manage talent availability to avoid scheduling conflicts.

2) Talent Management Duties

Talent Coordination -

• Manage over 15 in-house KOLs, acting as the main liaison for all casting, collaborations, and day-to-day engagements.
• Oversee KOL scheduling, availability, and workload across concurrent projects to ensure efficient coordination.
• Maintain and regularly update a centralized talent database with profiles, availability, past performance, and rate cards.
• Support onboarding of new creators/KOLs, including collecting documentation and assets.

Campaign Casting & Creative Alignment -

• Strategically match talent to campaign briefs based on brand objectives, tone of voice, target audience, and content style.
• Collaborate closely with producers and creative teams during brainstorm sessions and on-set shoots to ensure casting aligns with creative direction.
• Ensure all casting decisions reflect client expectations and align with broader campaign and content goals.
• Attend shoots as needed to support talent and ensure casting quality control.

Administrative & Operational Support -

• Handle all casting-related administration, including contracts, release forms, talent usage rights, invoicing, and budget tracking.
• Support campaign reporting and performance tracking related to talent deliverables.
• Assist with ad hoc talent-related initiatives, events, or special projects as needed.

A successful candidate should have:

• At least 1-2 years of talent coordination, casting, or related roles within media, production, or digital content environments.
• Strong understanding of the casting process, talent sourcing, and production timelines.
• Ability to communicate professionally and effectively with talent, agents, managers, and internal teams.
• Highly organised, detail-oriented, and capable of managing multiple moving parts under tight deadlines.
• Keen eye for talent and casting suitability based on project briefs.
• Familiarity with influencer, creator, or on-screen talent management is a plus.

Why you'll love working with us:

Flex-Work Arrangements: We've got you covered whether you are a home-office hero or love to soak in the office vibes. For up to 10 days a year, embrace the freedom to work from any location that suits you best.

Collaborative Environment: Collaborate with a crew of passionate creators who live and breathe creativity.

Comprehensive Welfare and Benefits: Access a wide range of support and benefits to enhance your well-being.

Come As You Are!

We're all about celebrating what makes you uniquely youquirks, creativity, and all! Everyone gets a fair shot here, because equity isn't just a buzzword, it's how we roll. Different perspectives spark the best ideas, so we're building a team where every voice is heard, valued, and celebrated. Bring your whole selfwe can't wait to see what magic you'll create with us!