Responsibilities
JOB DESCRIPTION
Strategy and Planning
- Manage full suite of credit cards portfolio with a responsibility over the products P&L.
- Develop product value propositions focusing on the segment.
- Plan and execute portfolio actions across early customer life cycle.
- Leading the team to expand usage partnership network with POS presence as well as implementing seasonal campaigns.
- Have a pulse on the market in order to aid decision making and create opportunities.
- Work closely with Systems Support teams to drive end to end product development, including translating product strategies into detailed requirements, developing test scripts and performing User Acceptance Tests.
- Manage new product launches, including working with Group Marketing and Communications and front liners.
- Evaluate marketing plans to ensure effective communication of message.
Business Performance and Management
- Ensure close monitoring of key indicators.
- Ensure timely reporting of performance to management.
- Perform post analysis review of marketing campaigns.
People Management
- To efficiently lead the teams to achieve the agreed objectives and KPIs.
- Work effectively with internal stakeholders to roll out all programmes.
Regulatory Compliance
- Ensure that all end to end business processes are in compliant with regulatory guidelines.
- Work closely with internal stakeholders to ensure all above and below the line. communications are in compliance with branding, legal, regulatory and other Bank guidelines.
Requirements
Qualifications
- Degree in Business/ Marketing or relevant field
Relevant Work Experience
- 8 years of working experience in related field
- Good knowledge of cards issuing business
Technical/Functional Skills
- Proven ability to develop product and marketing strategies and effectively communicate recommendations to management
- Good knowledge of Microsoft office (Word, Excel and PowerPoint)
Personal Skills (Soft Competencies)
- Excellent communication and interpersonal skills
- Strong leadership skills and able to manage stakeholders
- Excellent communication and interpersonal skills
- Possess an analytical mind
- Good team player
