Campaign & Sales Enablement, Consultant

At AIA we've started an exciting movement to create a healthier, more sustainable future for everyone.

So if you believe in inspiring a better future, read on.

About the Role

. To drive sales growth and productivity for the Direct Sales (Tele-Assist) channel through strategic campaign management, sales enablement initiatives and CRM governance.
. To lead end-to-end campaign planning, customer targeting strategies, Salesforce adoption and performance management initiatives aligned with business objectives.
. To partner with key stakeholders to improve campaign effectiveness, customer engagement, sales productivity and operational efficiency.

Campaign Management

• Lead strategy planning and management of end-to-end teleassist campaigns aligned with product and growth strategies.
• Define customer segmentation framework, targeting logic and contact strategies to improve campaign effectiveness.
• Develop campaign roadmaps and execution plans to support business priorities.
• Monitor campaign performance and recommend optimisation opportunities to improve conversion, reach and productivity.
• Coordinate with stakeholders (Marketing, Product, Technology, Operations and Distribution Channels) to ensure seamless campaign rollout.
• Conduct campaign reviews and provide strategic recommendations based on campaign performance and insights.
  

Sales Enablement & Salesforce Management

• Serve as the business owner for Salesforce and related campaign management platforms.
• Drive Salesforce governance, user adoption and CRM best practices across the Direct Sales channel.
• Lead dashboard governance and reporting frameworks to support decision-making.
• Gather business requirements and coordinate enhancement initiatives with Technology teams.
• Identify process improvement opportunities and develop enhancement roadmaps to support business growth.
• Lead onboarding, training and activation programmes for new and existing sales staff.
• Develop user guides, training materials and communication plans to improve capability and utilisation.
  

Sales Performance & Operational Support

• Monitor sales productivity trends and recommend improvement initiatives.
• Support workforce planning and recruitment initiatives for Direct Sales.
• Drive sales engagement, recognition and performance improvement programmes.
• Analyse business performance and identify opportunities to improve productivity and sales outcomes.
• Prepare management reports, business reviews and performance updates for leadership discussions.

Minimum Job Requirements:

• Diploma or Degree holder in any discipline and/or non-degree holders with strong related working experience.
• Over 4 years relevant experience in campaign management, sales enablement, CRM management, sales operations or direct sales channel support.
• Experience in driving sales programmes, campaign strategies and business improvement initiatives.
• Experience in Salesforce CRM, customer data platforms or campaign management tools will be an added advantage.

Special skillset will be an advantage:

• Thorough productivity and quality management knowledge with strong ability and discipline for sales teams.
• Good understanding of direct sales operations, telemarketing campaigns and customer targeting strategies.
• Good grasp and appreciation of systems and applications including Salesforce CRM and digital tools.
• Strong stakeholder management and coordination skills.
• Excellent negotiation, analytical and problem-solving skills.
• Good team building and interpersonal skills and able to communicate effectively with people at all levels.
• Ability to lead training, onboarding and activation programmes.
• Time management and organizational skills.
• Excellent languages ability, presentation and proposal writing skills.
• Flexibility and adaptability to change.