Responsibilities
This role is responsible for advancing Mediacorp's media analytics and measurement capabilities across its properties. The candidate will drive the development of robust measurement frameworks, deliver campaign insights, and craft data-driven narratives that strengthen commercial propositions and support client engagement.
The role spans campaign analytics, measurement innovation, sales enablement, and analytics product development. It works closely with Commercial, Product, Data, and Agency stakeholders to enhance how media performance is measured, interpreted, and presented, while contributing to the evolution of Mediacorp's proprietary media analytics and performance platform.
Key Responsibilities & Challenges
- Support the development and implementation of new measurement frameworks across Mediacorp's media properties.
- Identify gaps and opportunities in existing measurement approaches and contribute to scalable analytics solutions.
- Perform in-depth campaign analytics for both performance-driven and BAU campaigns.
- Translate campaign data into actionable insights and recommendations for optimisation.
- Develop post-campaign analyses and learning agendas to inform future strategies.
- Build data-driven narratives to support sales propositions and address client objections.
- Partner with Commercial teams to articulate media effectiveness and differentiation.
- Provide agency-centric perspectives to enhance how analytics outputs are structured and presented.
- Contribute to shaping the end-state vision and capabilities of Mediacorp's proprietary media analytics and performance platform, including planning, measurement, and analytics use cases.
- Collaborate with product and data teams to ensure analytics solutions and platforms are practical, scalable, and user-friendly.
- Support the development of integrated media planning and measurement capabilities, including cross-platform reach analysis, campaign tracking, and correlation of media performance with business outcomes (e.g., sales).
Challenges
- Translating complex datasets into clear, compelling narratives for clients and stakeholders.
- Balancing analytical depth with commercial relevance and storytelling.
- Aligning multiple stakeholder perspectives (commercial, product, agency) in shaping analytics outputs.
- Driving adoption of new measurement frameworks and analytics approaches.
Qualifications
- Bachelor's degree in Marketing, Business, Data Analytics, Statistics, or a related field
- 4-8 years of experience in media analytics, digital marketing, or related roles
- Experience working with campaign analytics across performance and BAU environments
- Experience in media owner, agency, or digital platforms preferred
- Experience in media analytics and campaign performance measurement
- Ability to translate data into insights and business narratives
- Understanding of media planning, buying, and agency workflows
- Familiarity with analytics and BI tools (e.g., Google Analytics, Power BI, Tableau)
- Knowledge of digital and cross-platform measurement methodologies
- Exposure to product or analytics platform development (e.g., dashboards, proprietary media analytics tools)
- Strategic and analytical thinking
- Strong communication and data storytelling
- Stakeholder management and influence
- Commercial acumen
- Cross-functional collaboration
- Interest in media innovation, analytics, and data-driven storytelling
- Comfortable working in a fast-paced, evolving media environment
