Job Details
Role
The Business Intelligence team is responsible for providing information and recommendations to the advertising sales business which support and help challenge its commercial activities. This is achieved through the provision of data analysis and insights, as well as through regular communication with key stakeholders within BBC Studios, the BBC group and the external market.
Reporting to the Head of Data, the focus of this role will be to support management in the APAC region and wider business in their key business decisions & strategic projects. This role will also be responsible for a significant portfolio of pricing and yield work, and partner/align with others in the business to achieve this. It's a full-time position based in our Singapore office.
Key Responsibilities
- Business Budgeting/Forecasting and targets setting
- Own and drive the budgeting and forecasting processes, track sales performance on a regular basis providing senior management with a clear view on risks and opportunities
- Support the business by working with the SVP Commercial Development in establishing Sales KPIs and Targets in territories across the Region
- Management Reporting and Sales Enablement
- Strategic Projects
i. Assist the business in exploring commercial partnerships enabling maximum ROI on business initiatives.
ii. Evaluate costing models for profitability
iii. Support the business on projects, models, business cases driving commercial growth
- Sales Pipeline Management: Provide regular information to best facilitate regional Sales Management in achieving their targets which includes sales performance tracking against targets, prospective clients, past advertisers, product pipelines & lost advertisers
- Market Intelligence and Benchmarking: Source, analyze and communicate industry information & trends inclusive of competitor, technology, agency, and market trends relevant to sales teams
- Process Improvement & Automation:
- Work in collaboration with the BI Data team to collate requirements for business support tools, ensuring accurate scoping for data foundations to be built correctly
- Use Tableau, Alteryx and other data analytical tools to automate data processes and create self-serve dashboards; equipping the business with best in class information and insights
- Direct & Programmatic Yield
Provide Support To The Business In Delivering The Following
- Maximize yield across Direct and Programmatic digital as well as TV by analyzing performance data, producing recommendations and insights, and communicating these to sales directors and programmatic leads across all APAC markets
- Ensure teams are optimizing CPM's and reduce reliance on added value and discounts
- Review rate cards regularly and propose changes to Sales Policy
- Create and maintain international and local market programmatic rate cards
- Analyze pricing performance data with internal business tools and identify revenue opportunities across region
Strategic Planning & Decision Making
An ability to work concisely and accurately is vital. You will also be involved in technologies and project work that drive the business forward. The candidate will need to show leadership qualities to teams, challenge the current processes with scope to improve and provide actionable insights for the business.
Key Criteria
Essential Skills
- Proven experience in data analysis, business intelligence, or commercial reporting role, ideally within a media, digital, or advertising environment.
- Strong grasp of sales and financial reporting, with the ability to interpret commercial performance data and deliver meaningful insights.
- Strong technical skills and proficiency in Excel and Tableau (data manipulation and visualisation)
- Excellent interpersonal and communication skills, written & oral, ability to blend empathy whilst maintaining credibility and authority
- Entrepreneurial, autonomous and results oriented
- Detail focused whilst being able to maintain a view of the bigger picture
- Keen to challenge the status quo and take initiatives to drive positive change
- Able to navigate complex and disparate systems and datasets
- Able to negotiate well and build relationships on a business and cross divisional basis - at all levels but particularly at a senior level
Relationships
Regular communication with all APAC offices and senior management is essential, whilst also developing a strong network of contacts across the BBC. To have regular interactions across BBC Global News including Sales, Editorial, Ad Operations, Ad Technology, business support services and BBC StoryWorks, BBC Global News commercial content creation business.
Experience
- Graduate or equivalent qualification required
- Experience in a Business Intelligence, Business Analysis, or Data Analytics role with an exceptional track record
- Experience in management reporting, automation and business forecasting
- Familiarity with CRM software (preferably Salesforce) and data transformation processes using tools or code (e.g. SQL)
- Excellent IT skills including Google sheets, Teams, advanced excel and modelling
- Hands-on experience with SQL/Tableau/Salesforce is advantageous
- Proficient in PowerPoint and able to present insights/recommendations to the business
- Familiarity with the media and advertising industry, especially digital marketing
- Exposure to performance analytics tools, e.g. Google Ad Manager
Disclaimer
This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.
Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.
For any general queries, please contact: [Confidential Information]
