Company Description
Publicis Groupe is not just a company you work for; it's a platform for you to take your talent to the world.
If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.
Go ahead, the world is waiting.
Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.
Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.
Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.
Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.
Overview
The Business Intelligence Director will lead the strategic vision and execution of cutting-edge analytical solutions in the media analytics domain. This senior role involves spearheading the development and implementation of advanced data science initiatives across the region, fostering innovation and excellence in advertising and marketing analytics.
Key Responsibilities
- Provide leadership in the design, development, testing, and deployment of sophisticated business intelligence solutions.
- Lead the development of the regional business intelligence strategy and roadmap, ensuring scalable, automated, and high-impact reporting solutions across markets.
- Drive the growth and maturity of data and analytics capabilities in the region, pushing boundaries and setting industry standards.
- Collaborate with regional client teams to transform business requirements into strategic, actionable data and analytics solutions at both regional and local levels.
- Oversee the integration of data insights into business operations, leveraging expertise in dashboarding and reporting to empower stakeholders.
- Define and uphold data governance standards to ensure data accuracy, consistency, and quality across all markets.
- Directly engage with senior stakeholders to ensure alignment of data strategies with business objectives and foster client relationships.
- Mentor and develop BI specialists across the region, driving capability-building and stronger BI adoption among internal and client teams.
Preferred Technical Knowledge
- Demonstrated leadership with a strategic mindset, capable of managing multiple stakeholders and delivering innovative, practical solutions under pressure.
- Extensive experience in dashboard and reporting tools, strong proficiency in Python and SQL.
- Proven expertise in implementing and optimizing data models and front-end applications using tools such as Tableau, Power BI (key), or Google Data Studio.
Qualifications
- Degree/Master's Degree in Computer Science, Information Technology, Statistics, or a related field is preferred.
- At least 10+ years of relevant experience in business intelligence, with a background in digital advertising as an advantage.
- Proven track record of leading complex projects and delivering data-driven results in a dynamic environment.
- Exceptional problem-solving skills, with an ability to diagnose issues quickly and provide effective solutions.
- Advanced proficiency in Microsoft Excel (including Pivots), Word, and PowerPoint.
- Strong organizational skills and meticulous attention to detail, with a focus on quality and impact.
