Business Director Social (Regional)
Singapore | Hybrid | Independent Creative & Social Agency
We're partnering with a high-growth independent marketing and creative group with hubs in Singapore and Tokyo, working with major regional and global brands across APAC. They're now hiring a Business Director Social to sit in Singapore and take a senior lead on commercial growth and social-first innovation across the region.
About the role
- Act as the senior lead on a portfolio of regional clients, with clear accountability for revenue, margin, and overall commercial performance.
- Grow the business by expanding scope across markets and capabilities, and by driving new business, proposals, and contract negotiations.
- Build trusted relationships with senior marketing and business leaders, becoming a go-to advisor on social-first, influencer-led, and data-driven growth.
- Lead social and influencer strategy that is culturally sharp, creator-powered, and focused on measurable outcomes.
- Shape and evolve creator ecosystems and partnership models, with strong standards on governance, brand safety, and performance reporting.
- Ensure social is fully integrated with media, PR, brand, and performance marketing, supported by data, analytics, and AI-enabled tools.
- Oversee regional delivery standards to ensure quality, efficiency, and profitability, while mentoring senior team members and strengthening the agency's social and influencer capability.
- Stay close to creator economy, social, and cultural trends across APAC, contributing to the agency's profile through industry engagement and thought leadership.
What we're looking for
- 1215+ years experience in integrated marketing, social, and/or influencer-led environments, ideally from agency or consultancy.
- Deep social and influencer expertise with a clear track record of delivering impact for high-value regional clients.
- Proven experience owning and growing sizeable regional accounts with full revenue and profitability responsibility.
- Confident working with senior stakeholders and leading complex, multi-market engagements.
- Strong understanding of creator ecosystems, platforms, and culture-led marketing across APAC.
- Experience leading multidisciplinary teams across markets, with strong presentation and stakeholder management skills.
- Comfortable using modern productivity and presentation tools, with curiosity about emerging AI and marketing technologies.
If you're a senior social and influencer leader who wants to own regional growth, shape social-first work, and operate at the heart of the creator economy, we'd be happy to introduce you to this client.
People Story is acting as a Talent Consultancy to this role. Due to the high volume of applicants, it is extremely difficult for us to get back to everyone who applies. If we have not contacted you within 14 days, please assume that your application has not been successful.
