Identify, develop, and manage strategic partnerships across online and offline channels — including corporate/B2B referral networks, KOL/influencer collaborations, media platforms, community organisations, and mall/venue partners — to build sustainable lead generation pipelines
Drive PR initiatives across all dimensions: traditional media (press outreach and editorial placements), community PR (parent networks, school tie-ups, grassroots engagement), and social PR (influencer partnerships and brand reputation management)
Plan and execute offline acquisition initiatives including mall activations and exhibitions as part of the broader partnership and channel strategy
Manage the full partnership and activation lifecycle — from partner onboarding, logistics, and setup through to on-site execution and post-partnership reporting
Deploy and supervise part-time sales staff during activations, ensuring execution quality and lead conversion
Track partnership and campaign KPIs (leads, conversion rates, cost-per-lead, partner ROI) and continuously optimise acquisition strategies across channels
Collaborate with Marketing and Sales teams to align partnership messaging, PR narratives, and conversion funnel
Meet monthly lead generation targets through disciplined partner management, PR planning, and resource allocation
Requirement
s2–4 years in business development, field sales, or event/activation managemen
tExperience coordinating on-ground teams with measurable acquisition outcome
sFluent in English and Mandarin (written and spoken) for partners and parent-facing engagemen
tData-driven, organised, and comfortable managing multiple partnerships and channels simultaneousl
yWilling to deploy on weekends across various Singapore locations when necessary, off-in-lieu will be give
n What We Off
erSGD 3,800 – 5,000/month (commensurate with experienc
