Industry: Private Education Sector (Singapore PEI)
Reports To: Chief Operating Officer
Role Summary
Responsible for driving international student recruitment, developing overseas recruitment agent networks, achieving enrollment targets, and identifying new market opportunities while ensuring regulatory compliance.
Key Responsibilities
- Develop, manage and expand overseas recruitment agent networks including Southeast Asia, Greater China, South Asia and Central Asia market.
- Identify and appoint suitable recruitment partners and negotiate agency agreements.
- Conduct agent onboarding, product briefings and training on courses, admission requirements and student pass processes.
- Build strong relationships with key agents through regular engagement, visits and webinars.
- Ensure agents comply with relevant Singapore PEI, CPE and EduTrust requirements.
- Monitor agent performance, marketing materials and compliance conduct regular reviews and audits.
- Drive student recruitment and enrollment targets across assigned markets.
- Manage the student recruitment pipeline in collaboration with Admissions.
- Represent the institute at overseas education fairs, roadshows and recruitment events.
- Monitor market trends, competitors and regional student demand.
- Recommend new market opportunities, programmes and promotional strategies.
- Prepare regular recruitment and performance reports for management.
Requirements
- Bachelor's degree in Business, Marketing, Communications or related field.
- 3-5+ years of experience in business development, international student recruitment or the education sector.
- Good knowledge of Singapore PEI, EduTrust and Student's Pass requirements.
- Established network of international student recruitment agents is preferred.
- Strong communication, negotiation, presentation and relationship management skills.
- CRM and pipeline management experience.
- Willingness to travel regionally multilingual skills are an advantage.
Key KPIs
- Student enrollment and revenue targets.
- Active and productive recruitment agents.
- Student application-to-enrollment conversion rate.
- Agent performance and compliance.
