A business development manager, or business development director, helps organisations drive revenue growth by expanding market presence and securing new commercial opportunities. Duties you may want to include in your business development manager job description are: identifying new business opportunities, developing growth strategies and managing key client relationships.
Business development manager duties and responsibilities
Business development managers focus on expanding an organisation's customer base, market reach and revenue streams. This position combines strategic planning, relationship management and supporting commercial activities, often working closely with senior leaders and sales management teams.
While responsibilities vary across organisations, key duties to use in a job description may include:
- Identifying and qualifying new business opportunities in target markets
- Researching prospects and developing outreach plans to generate leads
- Building and maintaining relationships with new and existing clients
- Developing tailored proposals and presentations that address client needs and objectives
- Negotiating contracts and closing agreements in line with revenue and margin goals
- Collaborating with marketing and product teams to align campaigns with growth priorities
- Monitoring market trends and competitor activity to inform business development strategies
- Preparing sales forecasts, pipelines and performance reports for senior management
- Leading and coaching junior business development or sales team members, where applicable
- A BDM is responsible for growing the business by opening doors that did not previously exist. This might involve:
- Structuring and closing strategic partnerships (co-marketing, reseller agreements, distribution deals, technology integrations)
- Identifying and entering new markets or customer segments
- Building ecosystem programmes for technology platforms
- Negotiating and signing alliance agreements with complementary companies
- Working across product, legal, finance, and marketing teams to bring deals to fruition
