Identify and evaluate opportunities to increase overall business revenue and enhance brand image through diverse marketing strategies
Conduct competitive analysis of market trends in Singapore, to Bangladesh and Asia to inform and extend strategic business development initiatives
Research business opportunities to drive customer engagement and support successful launches of new products
Establish and maintain relationships with industry players to promote franchising opportunities and expand brand presence locally and across Asia
Monitor competitor developments and recommend strategic adjustments to maintain competitive advantage
Build, lead, and manage a team of business development executives to expand network outreach and drive business growth
Design, develop, and implement a Customer Loyalty Program utilizing email, SMS, phone (cold-calling), and social media marketing channels to increase customer retention
Develop corporate clientele by researching organizations, identifying key decision makers, and negotiating a range of standard and non-standard B2B customer requests
Identify, propose, and execute business deals including tender bids, corporate catering orders, and partnerships with event management firms to generate new revenue streams
Apply in-depth knowledge of food processing and manufacturing financial costs to support pricing and business decisions
Utilize Google AdWords to plan, execute, and monitor marketing campaigns for optimal reach and impact
Stay informed on the latest market information to align business strategies with evolving market trends and customer requirements
Follow up on quotation requests to facilitate sales growth and conversion
Forecast sales targets and implement strategies to achieve or exceed them
Engage in up-selling and cross-selling of products and services to maximize revenue opportunities
Actively seek and cultivate a network of commissionable introducers to broaden customer base and increase patronage
Represent the company at events, conferences, and ceremonies to identify opportunities for operational improvements and business development