Position: Business Development Manager (Indonesia & Philippines Market) (Job ID: 20209)
- Tanjong Pagar
- Hybrid work arrangement
- Basic + Comms + AWS
Job Description:
- The Business Development Manager for Indonesia (70% of the time) and the Philippines (30%) is responsible for driving sales growth, market share expansion, and brand leadership for saw chain, guide bars & accessories within the forestry and professional cutting segments. This role manages distributors & dealers relationships, develops key forestry and industrial accounts, and executes market strategies aligned with our regional objectives.
- The ideal candidate is a hands-on sales leader with strong distributor management experience, deep understanding of forestry or outdoor power equipment markets, and the ability to work across diverse Southeast Asian markets.
Sales & Market Development
- Achieve annual sales, margin, and market share targets for saw chain and guide bars across Indonesia (70%) and the Philippines (30%)
- Develop and execute territory sales plans aligned with APAC strategy
- Identify and develop growth opportunities in forestry, logging, plantation, arborist cutting applications
- Drive product mix optimization
Distributor & Channel Management
- Manage and develop appointed distributors & dealers, ensuring full alignment with our policies and objectives
- Conduct regular business reviews covering sales performance, inventory levels, forecasts, and market intelligence
- Ensure effective execution of pricing, promotions, POS programs, and brand standards
- Support distributor sales teams through joint calls, training, product demonstrations, and field support
Key Account & End-User Engagement
- Build strong relationships with key forestry companies, contractors, government bodies, and large end users
- Support major tenders, project-based sales, and wholesale opportunities
- Act as the technical and commercial link between end users, distributors, and internal teams
Product, Training & Marketing Support
- Deliver product and application training on saw chain and guide bars to distributor sales teams and key customers
- Support new product launches, trade events, demos, and forestry field trips and events
- Gather and share market feedback, competitive insights, and application trends with regional and global teams
Reporting & Administration
- Maintain accurate sales forecasts, CRM updates, and territory reports
- Monitor inventory health, stock turns, and demand planning to avoid overstock or shortages
- Ensure compliance with commercial policies, contracts, and ethical business standards
Frequent business travel to Indonesia / Philippines (50%+ travel)
Job Requirements:
- Bachelor's degree in business, Marketing, Engineering, or related field
- Minimum 5–8 years of sales & business development experience in forestry, outdoor power equipment, industrial tools, or related sectors
- Proven experience managing distributors or indirect sales channels in Southeast Asia
- Experience working across Indonesia and the Philippines is strongly preferred
- Distributor and relationship management
- Technical and application-based selling
- Negotiation and commercial acumen
- Strong communication and presentation skills
- Ability to work independently across large, diverse territories
- Data-driven forecasting and territory planning
- Business level in Bahasa is required to handle Bahasa speaking Distributors and customers in Indonesia
- Conversational level in Chinese is required to liaise with Chinese speaking counterparts in China HQ
- Willingness to travel extensively within Indonesia and the Philippines (50–70%)
We regret that only shortlisted candidates will be notified. Other applications will be updated to our database for future job opportunities.
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