Key Responsibilities
Student Recruitment & Sales
- Drive student recruitment for the company's tuition programmes, academic services and overseas education application services.
- Actively generate new leads and develop student recruitment channels rather than relying solely on enquiries provided by the company.
- Communicate with prospective students and parents to understand their academic goals, needs and concerns.
- Recommend appropriate programmes and education solutions and convert enquiries into confirmed enrolments.
- Manage the full sales process from lead generation, initial consultation and follow-up to conversion, payment and enrolment.
- Meet or exceed assigned monthly and annual sales/revenue targets.
- Maintain strong relationships with students and parents and develop potential referral opportunities.
- Monitor leads, conversion rates and revenue performance and provide regular sales updates.
Social Media Marketing & Lead Generation
- Plan and execute social media marketing strategies to increase brand awareness and generate prospective student leads.
- Create, edit and publish engaging educational and promotional content across relevant social media platforms.
- Manage the company's social media accounts and maintain a consistent and professional brand image.
- Develop content based on students and parents interests, including education trends, examination information, university admissions, study tips and programme promotions.
- Understand how to use social media content to move potential customers from awareness → enquiry → consultation → enrolment.
- Monitor content performance, audience engagement, enquiries and lead conversion, and adjust content strategies accordingly.
- Identify current social media trends and new digital channels that could support student acquisition.
- Support online and offline marketing campaigns, seminars, webinars, education events and promotional activities.
- Experience with platforms such as Xiaohongshu (RED), WeChat, Douyin/TikTok, Instagram or other relevant social media platforms would be advantageous.
Education & University Admissions Consulting
- Provide consultations to students and parents regarding academic planning, university selection and education pathways.
- Advise students on undergraduate and postgraduate admissions, including entry requirements, application procedures, timelines and required documentation.
- Maintain up-to-date knowledge of university admissions policies and education pathways in major study destinations, including Singapore, the United Kingdom, the United States, Canada, Australia, Hong Kong and other relevant markets.
- Understand and manage the student application journey from initial consultation and university selection through application preparation, submission and follow-up.
- Work closely with students and parents throughout the application process and provide clear and professional guidance.
Teaching & Academic Support
- Be capable of teaching at least one academic subject or educational programme according to the candidate's academic background and area of expertise.
- Undertake teaching responsibilities when required by the company.
- Provide students with appropriate academic guidance, feedback and learning support.
- Communicate effectively with parents regarding students academic progress where necessary.
- Work closely with the academic team to ensure that programmes recommended during the sales process appropriately match students academic needs.
Requirements
- Bachelor's degree or above in a relevant discipline.
- Strong sales, student recruitment and business development capabilities.
- Proven ability and willingness to work towards clearly defined sales and revenue targets.
- Strong commercial awareness and ability to convert prospective enquiries into paying students.
- Experience in education sales, student recruitment, tuition, international education or education consulting is highly preferred.
- Familiarity with undergraduate and postgraduate admissions requirements and processes across major international education destinations.
- Experience in social media marketing, content creation and digital lead generation.
- Ability to independently plan, create and publish social media content rather than relying entirely on an external marketing team.
- Good understanding of how social media engagement can be converted into enquiries and ultimately student enrolments.
- Able to teach at least one academic subject or educational programme confidently. Candidates from different academic subject backgrounds are welcome.
- Fluent in both English and Mandarin Chinese, with strong written and verbal communication skills in both languages.
- Strong consultation, presentation, negotiation and interpersonal skills.
- Self-motivated, proactive and comfortable working in a target-driven and performance-oriented environment.
- Able to independently develop leads, follow up consistently and take ownership of sales outcomes.
- Strong sense of responsibility, professionalism and integrity.
