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Role Summary
We are seeking a high-impact, entrepreneurial Business Development Manager to drive Data Center segment growth across Southeast Asia.
This role will be covering Eaton B line product(cable ladder/tray).
Can be based in Singapore or Malaysia.
This is a hunter role with full ownership of growth, responsible for building the business from pipeline creation → specification → project conversion → revenue.
You will play a critical role in positioning Eaton B-Line & Crouse Hinds Series as a preferred solution provider for cable management systems & electrical bulk products in mission-critical data center environments.
Key Responsibilities
1. Segment Ownership & Growth
• Own and execute the Data Center growth strategy in Southeast Asia
• Build and manage a robust project pipeline (short-, mid-, long-term)
• Identify high-value opportunities across hyperscalers, colocation providers, and enterprise data centers
2. Key Account Development & Ecosystem Influence
• Develop and manage relationships with:
• Hyperscalers (cloud players)
• Colocation operators
• EPC contractors
• Engineering consultants & designers
• Influence stakeholders early in the project lifecycle to drive specification inclusion
3. Specification & Project Conversion
• Lead spec-in activities for Cable Tray and Wire Basket solutions
• Work with engineering teams to deliver:
• Optimized layouts
• Value engineering / cost optimization proposals
• Convert pipeline into secured orders and revenue growth
4. Commercial Execution
• Partner with local sales teams to execute project strategies and close deals
• Lead pricing positioning in competitive bids
• Ensure profitable growth with strong margin discipline
5. Market Intelligence & Strategy
• Track:
• Data center investments and expansion plans
• Competitive landscape
• Customer requirements (speed, modularity, cost efficiency)
• Translate insights into actionable go-to-market strategies
6. Cross-functional Leadership
• Collaborate with:
• Marketing (campaigns, demand generation)
• Product management (portfolio localization)
• Supply chain (local-for-local execution)
• Drive internal alignment to support scalable growth
Key Success Metrics (KPIs)
• Data Center revenue growth (YoY)
• Pipeline size and quality (conversion rate)
• Number of key accounts developed (hyperscalers / colocation / EPCs)
• Specification wins
• Project conversion rate
• Gross margin performance
Candidate Profile
Must-Have
• 5–10+ years in business development / sales within:
• Data center infrastructure, OR
• Electrical / cable management / MEP solutions
• Strong network with EPCs, consultants, or data center developers
• Proven track record of winning large-scale projects
Preferred
• Experience in:
• Cable tray / wire basket / containment systems
• Data center design standards (Tier III / IV, Uptime Institute, etc.)
• Engineering background (Electrical / Mechanical)
What We Are Looking For
• Hunter mindset – proactive, opportunity-driven
• Strong ownership – acts like a business owner
• Ability to influence without authority
• Commercially sharp with technical credibility
• Comfortable operating in a fast-growing, ambiguous environment
Job ID: 147281103
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