Key Responsibilities
Market Intelligence & Strategy
- Research and analyze customer needs, buying behaviors, and competitor movements across target segments (e.g., contractors, distributors, systems integrators, end users)
- Use voice-of-customer insights to shape GTM strategy and market positioning
- Identify product and service gaps and contribute to the development of tailored value propositions
GTM Planning & Execution
- Develop and implement regional go-to-market strategies for infrastructure and hardware offerings
- Support offering launches with business plans, channel enablement tools, and targeted messaging
- Track progress against strategic objectives and adjust tactics based on performance metrics
Channel & Partner Development
- Work with partners and resellers to expand market coverage and drive sales enablement
- Identify new channel opportunities and optimize the partner mix across APAC
- Collaborate with marketing to execute campaigns and generate demand through channel ecosystems
Cross-functional Leadership
- Act as the voice of the region across internal functions Sales, Product, Marketing, Engineering, Supply Chain, and Finance
- Ensure alignment and buy-in for key initiatives, from offering development to in-market execution
- Monitor offering lifecycle performance and recommend get-well plans where needed
What You Bring
- 10+ years of business development and GTM strategy experience across APAC
- Strong background in infrastructure, networking or hardware technology sectors
- Deep experience with enterprise customers and partner-led selling
- Track record of launching offerings and building new revenue streams in complex B2B environments
- Excellent stakeholder management and a data-driven, commercially focused mindset
What's in It for You
- Be a regional leader in shaping and scaling GTM strategy for a high-growth business
- Collaborate with a world-class team across sales, product, and engineering
- Competitive base salary, performance bonuses, and career progression opportunities
