About us
The Volkswagen Group with its headquarters in Wolfsburg is one of the world's leading automobile manufacturers and the largest car maker in Europe. Volkswagen Group Singapore (VGS) is a subsidiary of Porsche Holding Salzburg, which is fully owned by the Volkswagen Group. The company's portfolio includes Volkswagen Passenger Cars, KODA, Cupra, Das WeltAuto and Volkswagen Commercial Vehicles.
Internship Goal and Responsibilities
This internship will provide hands-on experience in understanding the unique needs of our customers, enhancing brand loyalty, and executing marketing strategies that support Volkswagen's continued excellence in aftersales services.
You will:
- Assist in planning and executing strategies to engage and increase customer retention for service offerings, such as special offers, seasonal maintenance reminders, and loyalty programs.
- Understand customer feedback, identify service improvement areas, and to ensure and develop the right plans for the expansion of the Aftersales business.
- Conduct research on market trends, customer preferences, and competitor activities within the automotive aftersales sector. Provide insights and identify new business opportunities.
- Help develop strategies to enhance the visibility and sales of the aftersales shop, including parts, accessories, and services. Support the optimization of Volkswagen's online presence to boost e-commerce and online customer engagement.
- Assist in tracking and monitoring business leads throughout the customer journey, from initial inquiry to conversion. Help analyse the effectiveness of marketing initiatives, track key performance indicators (KPIs), and provide reports on lead generation, customer engagement, and conversion rates.
- Assist with various Aftersales projects
You will bring:
Academic & professional qualifications:
- Current enrolment in the Bachelor's program
Work Experience:
- Previous experience or coursework related to project management or research work would be advantageous
- Existing additional internship experience before or during the university program would be beneficial
Personal attributes / Competencies:
- Proactiveness, curiosity and eagerness to learn, responsible, self-motivated, team player, positive mind-set and open minded
- Independent and self-motivated
- Problem-solving skills and the ability to think critically
- Attention to details
- Strong communication skill, both in written and verbal
- Proficient in Microsoft Office and data processing tools
The ideal duration for this internship is 6 months, with a minimum requirement of 4 months. Please specify your availability and the duration you can commit to for this internship.
By submitting your application, it has been deemed that you acknowledge and agree that Volkswagen Group Singapore Pte Ltd may collect, use and disclose your personal data as provided in this submission for the purposes of verification, evaluation and other recruitment-related purposes in accordance with the Personal Data Protection Act.
We regret that only shortlisted candidate(s) will be notified.
