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BUSINESS DEVELOPMENT EXECUTIVE (FMCG / HORECA Sales)

2-4 Years
SGD 3,000 - 4,500 per month
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Job Description

About the Role

We are a distribution and retail company specializing in FMCG products, with a strong focus on chocolate and confectionery items. We are seeking a passionate, results-oriented, and highly motivated sales professional to join our Sales team and drive market expansion. You will play a key role in driving sales growth, expanding market share, and building strong client partnerships across the FMCG, retail, and HORECA sectors.

Key Responsibilities:

Sales Growth & Business Development

  • Drive new business acquisition and expand existing accounts within FMCG & HORECA channels
  • Develop and execute sales strategies to increase market penetration and revenue growth
  • Identify new distribution opportunities across supermarkets, convenience stores, F&B outlets, and distributors

Key Account & Client Management

  • Build, manage, and grow long-term relationships with key accounts and clients
  • Conduct regular client engagements to ensure high levels of customer satisfaction, retention, and account growth
  • Manage end-to-end sales process, from prospecting and pipeline management to closing and after-sales support

Sales Performance & Reporting

  • Achieve and exceed monthly sales targets, KPIs, and revenue goals
  • Monitor sales pipeline, track performance, and provide data-driven sales reports and forecasts
  • Recommend actionable strategies to improve sales performance and account growth

Market Intelligence & Strategy

  • Analyze market trends, competitor activities, and customer insights
  • Identify growth opportunities and contribute to high-impact sales strategies
  • Collaborate with marketing and product teams to align on go-to-market plans

Promotions& Product Launches

  • Support and execute marketing campaigns, product launches, and promotional events
  • Deliver compelling sales presentations, proposals, and product demonstrations

Sales Operations & Administration

  • Prepare quotations, proposals, contracts, and sales documentation
  • Ensure accurate and timely updates in ERP systems and proper documentation of all sales activities

Job Requirements:

  • Diploma or Degree in Business, Marketing, or related field
  • Minimum 2-3 years of FMCG / HORECA / B2B sales experience
  • Proven track record in sales targets achievement & account management
  • Familiarity with retail chains, supermarkets, F&B outlets, hotels, and distribution networks
  • Experience in export sales / regional markets is an advantage

Key Skills

  • Customer service oriented with excellent interpersonal skills
  • Strong sales, negotiation, and closing skills
  • Excellent communication and relationship-building abilities
  • Ability to manage multiple accounts and sales pipelines
  • Self-driven, proactive, and results-oriented mindset
  • Strong analytical skills with ability to interpret sales data & market trends
  • Comfortable working in a fast-paced, target-driven environment
  • Tech Proficiency: Proficiency in Microsoft Office (Excel, PowerPoint, Word) familiarity with ERP systems is a plus.
  • Mobility: Possess own vehicle and valid driving license (preferred).

Interested candidates are invited to submit their resume, stating current and expected salary, and availability.

More Info

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Job ID: 148372839