Business Development Director

Key Responsibilities

1. Supplier & Product Partnerships

• Identify, negotiate, and onboard F&B suppliers for ingredients and beverage lines, including:
  draft beverages,
  bottled soft drinks,
  spirits,
  and key pantry or food supply vendors.
• Secure improved margins, credit terms, and exclusivity where applicable.

2. Revenue Growth (Retail + B2B)

• Drive retail store sales growth through new commercial initiatives.
• Build B2B purchasing and partnership channels:
  Restaurants, hotels, bars (HORECA)
  Corporate bulk purchasing
  Food delivery partners
  Private event catering & venue collaborations

3. Promotions, Pricing & Menu Strategy

• Develop promotion mechanics to increase conversion and repeat purchases:
  Bundles and seasonal offers
  Loyalty and referral mechanics
  Horeca incentives
• Oversee pricing and margin optimisation to maximize profitability.
• Collaborate on commercial menu trends and demand analysis.

4. Market Footprint & Brand Growth

• Expand brand visibility into surrounding local trade zones.
• Pitch and execute product-led campaigns with key F&B partners.
• Lead pop-up concepts, catering expansion, or new revenue zones when viable.

5. Sales Team Leadership & Pipeline Structure

• Recruit, train, and manage business development and sales personnel.
• Implement order and lead-tracking workflows (Excel, lightweight CRM, or internal tools).
• Build and monitor conversion funnel: product intro store purchase repeat/B2B order.
• Drive team performance through coaching and targets.

6. Networking & Trade Development

• Represent the store at F&B supplier events and horeca networking sessions.
• Collect market intelligence on competitors, emerging beverage lines, and customer demand shifts.

Skills & Competencies

• Strong negotiation and partnership development expertise
• Experience scaling F&B retail or horeca distribution channels
• Promotion design and margin-driven business thinking
• Team recruitment, coaching, and leadership in sales environments
• Excellent communication and pitch delivery skills
• Ability to balance strategic vision with store-level execution

Preferred Qualifications & Experience

• 5-8+ years experience in F&B business development, horeca partnerships, restaurant commercial leadership, or retail expansion
• Demonstrated ability to increase store sales or build B2B channels
• Existing supplier or horeca network is a strong advantage
• Campaign execution track record preferred