Business Development Director (China Education Market)

Develop and implement the company's China market expansion strategy in line with business growth objectives.

Build, manage, and maintain partnerships with educational institutions, schools, and recruitment agencies in China.

Oversee student recruitment channels and optimise admissions conversion performance.

Develop branding, promotional, and marketing initiatives for the China market to enhance awareness and lead generation.

Conduct market research on student demand, competitor positioning, and industry trends in China.

Negotiate and manage cooperation agreements with channel partners, schools, and institutional stakeholders.

Organise recruitment campaigns, roadshows, information sessions, and promotional events targeting prospective students and parents.

Monitor enrolment targets, channel performance, and student acquisition metrics, and propose improvement plans.

Coordinate with internal teams in Singapore to ensure smooth admissions processing, student onboarding, and service delivery.

Prepare regular business development and recruitment performance reports for management review.