Responsibilities
TikTok LIVE: We are dedicated to creating real-time, human-centered interactive experiences for TikTok. As a dynamic new content format, LIVE generates value across the TikTok ecosystem - offering users unique consumption experiences that further diversify TikTok's content, providing creators with direct fan engagement and deeper relationship-building opportunities, and serving as a new form of employment. Responsibilities: -Designing, iterating, and optimizing business goal models (e.g., revenue, user engagement, conversion metrics) -Tracking real-time progress of goal achievement, conducting regular performance reviews, and identifying gaps or business pain points -Providing actionable insights to stakeholders to adjust strategies and ensure goal attainment. -Lead the establishment and refinement of the business KPI system for international live streaming: -Proactively identify business issues through data analysis, and conduct in-depth root-cause analysis for critical problems (e.g., low user retention, revenue fluctuations) -Conduct thorough research on industry ecosystems, and business models of global online pan-entertainment sectors (live streaming, social media, gaming, etc.), and propose data-backed solutions
Qualifications
Minimum Qualification(s) -Minimum 5 years of business analysis experience in internet companies, with a proven track record in: -Business goal setting/ management (e.g., OKR/KPI formulation, performance tracking) -Business operation analysis (e.g., revenue analysis, user behavior analysis, cost optimization). -Strong interest in the global online pan-entertainment industry (live streaming, social media, gaming, etc.) prior experience in related fields is highly preferred. -Sharp critical thinking, strong curiosity, and a pragmatic mindset -Excellent problem-solving skills, with the ability to translate complex business challenges into actionable plans. -Advanced quantitative analysis capabilities proficiency in Excel modeling (e.g., financial forecasting, data visualization) Preferred Qualification(s) -Outstanding communication and collaboration skills, able to work effectively across cross-functional and international teams
