Location: Singapore
Employment Type: 12-Month Renewable Contract
Eligibility: Only Singaporeans and Singapore PRs (SPR) will be considered.
About the Role
We are looking for an experienced Business Analyst to join a strategic enterprise transformation program focused on implementing a new Loyalty & Marketing Platform (LMP) supporting both Gaming and Non-Gaming business functions.
The role will work closely with business stakeholders, product owners, solution architects, system integrators, and technology teams to define business requirements, design future-state processes, validate solutions, and support implementation through UAT and go-live.
The ideal candidate will have strong experience in business analysis, requirements management, process modelling, stakeholder management, and enterprise platform implementations.
Key Responsibilities
Business Analysis & Requirements
- Lead requirements gathering and discovery workshops with Business and IT stakeholders.
- Elicit, document, validate, and manage business and functional requirements.
- Develop user stories, business rules, process flows, and functional specifications.
- Analyze As-Is processes and define optimized To-Be processes.
- Identify opportunities to leverage standard platform capabilities and minimize custom development.
- Facilitate stakeholder discussions and drive alignment across business units.
Solution Design & Implementation
- Work with solution architects and system integration (SI) vendors to translate business requirements into scalable solutions.
- Review functional design documents, configuration specifications, and solution proposals.
- Ensure proposed solutions align with business objectives, operational requirements, and user expectations.
- Support implementation activities throughout the project lifecycle.
Data, Integration & Process
- Define business data requirements, workflows, and data governance needs.
- Work with integration teams on processes involving CRM/CDP, Casino Management Systems (CMS), MuleSoft, and other enterprise applications.
- Support data migration planning, validation, reconciliation, and business sign-off.
Testing & Deployment
- Review test scenarios, test scripts, and business acceptance criteria.
- Coordinate and execute User Acceptance Testing (UAT).
- Support defect triage, prioritization, validation, and resolution.
- Support go-live readiness, deployment, and post-implementation activities.
Stakeholder & Change Management
- Act as a key bridge between business users, IT teams, architects, developers, and vendors.
- Facilitate requirement prioritization, scope management, and decision-making.
- Prepare business impact assessments, management presentations, and decision papers.
- Support training, process documentation, communication, and user adoption activities.
Requirements
- Bachelor's degree in Business, Information Systems, Computer Science, Engineering, or a related discipline.
- Minimum 5 years of Business Analysis experience, preferably within enterprise digital transformation programs.
- Strong experience in requirements elicitation, process modelling, workshop facilitation, and stakeholder management.
- Experience supporting or delivering large-scale enterprise software/package implementations.
- Strong understanding of SDLC and Agile, Waterfall, or Hybrid delivery methodologies.
- Experience working across both Business and IT stakeholders.
- Strong analytical, problem-solving, communication, presentation, and documentation skills.
Good to Have
- Experience with Loyalty Management or Marketing Automation platforms.
- Exposure to platforms such as Salesforce or Capillary.
- Experience with CRM/CDP, MuleSoft, CMS, data migration, and enterprise integrations.
- Experience in Gaming, Hospitality, Retail, Travel, or Customer Loyalty environments.
- Experience working with SI vendors and implementation partners.
Success Profile
The successful candidate will be someone who can bridge business and technology, challenge requirements constructively, navigate ambiguity, and drive stakeholders toward practical and scalable solutions.
