Brighton College (Singapore) - Marketing & Communications Manager

About the School - Brighton College (Singapore):

Brighton College (Singapore) is an exciting place to work, and it is our staff who make our community a vibrant and stimulating environment.

The academic success of the Brighton College Family of Schools is due to excellent, innovative and well-planned teaching. Above all, therefore, we are looking for individuals who foster a passion for learning and who demonstrate an ability and genuine desire to develop pupils and staff to their fullest potential.

The school now has an exciting opportunity for an experienced Teacher of Marketing & Communications Manager to join our fantastic team.

About Cognita:

Cognita is a global leader in independent education. Founded in 2004, we are a growing community of 100+ schools in 21 countries - in Europe, North America, Latin America, Asia and the Middle East - serving more than 100,000 students. Each of our schools are proudly unique, however our collective purpose is to create an environment where everyone can, Thrive in a rapidly evolving world.

At Cognita, we know every student is unique. We nurture their distinct personalities and strengths. We support them academically, socially, and emotionally, wherever they are in the world, wherever they're starting from. And each and every one of our schools is unique too.

We protect what's special about them, while offering them rich knowledge, opportunities, and best practices. And they get to be part of something bigger. We open their classrooms to the collective wisdom of over 100 schools in 21 countries, ensuring every child gets an education that's, quite literally, world class.

It's an individual approach that empowers every school, teacher and student to focus on what they do best and thrive.

About the Role:

Brighton College (Singapore) is seeking an inspirational and strategic Marketing & Communications Manager to join our expanding school community. This is an exceptional opportunity to lead and shape the marketing and communications vision of the Senior School as Brighton College (Singapore) evolves from a firstclass Prep School into one of the region's leading allthrough schools, offering education from PreNursery to Year 13.

What you will be doing:

• Drive the implementation of the school's marketing strategy and contribute to its development in positioning, growth, and new opportunities.
• Assist with regular monitoring, tracking, market research and analysis of the marketing mix.
• Contribute to the development of the school's brand positioning and storytelling to enhance visibility and differentiation in a competitive market.
• Implement marketing and promotional activity for the school (including events, digital marketing, social media, advertising, PR, etc).
• Lead the organisation and promotion of school-led events such as Playgroups and Open Houses.
• Manage the organisation of external marketing events such as School Fairs, Exhibitions and events.
• Write compelling marketing content, accentuating true-life in the school.
• Develop and manage the production of key external marketing collaterals including but not limited to school prospectus and direct marketing initiatives.
• Support academic staff in turning content for school-teacher-family communication (e.g.
  school announcements, presentations, etc) into a proofread, formatted, parent-ready versions.
• Coordinate the school's campus and digital signage needs.
• Manage a strategic calendar of marketing touchpoints, including campaigns and events.
• Develop and execute the SEO-driven content plan including content calendar, blog creation, and keyword optimisation.
• Provide support for the school's Yearbook and other collaterals including briefing vendor, design critique, staff templates, collation and follow-up of content, proofing, delivery to a strict timeline, cost control.
• Assist with the management of marketing and communications spend and ensure activities are planned and executed within agreed budgets.
• Support proactive engagement between the school, teachers and parents and the effective and efficient implementation of all touchpoints for frequent and on-going communications.
• Liaise with parent representatives, cultural groups and academic, leadership and admission teams to facilitate communication between various departments and groups.
• Inspire, lead, mentor and develop the Marketing & Communications Executive.
• Undertake any other reasonable management requests in support of the school's mission, vision, and values.

Who we are looking for:

• Degree level qualification in marketing, communication or related field.
• A minimum of three years marketing, communication and events experience.
• Copywriting and / or graphic design experience is an advantage.
• Proficiency with software programmes required to manage functions of the role.
• Awareness of commercial sensitivity and demands for confidentiality.
• Well-developed communications, interpersonal and influencing skills to motivate and work
  cooperatively with others.
• Excellent writing and editing skills including an ability to create and adapt tone of voice relevant to the audience whilst working within an overarching corporate style.
• Ability to manage CMS platforms and UX/UI of the Enquiry to Classroom customer journey.
• Adaptable and willing to take on a range of tasks, including occasionally outside scope of
  work, as directed by the Head of Marketing and Admissions.
• Act as a key custodian of the Brighton College brand, vision and values in all external and internal communications, and promote this with other stakeholders.
• Exemplifies the Brighton College (Singapore) values of Curiosity, Confidence and Kindness.
• An international outlook and understanding of working in diverse environments.

Benefits at Cognita:

• Competitive salary depending upon qualifications and experience
• Free parking on site (subject to availability)
• Professional Development

Applicants are required to submit their application through our Applicant Tracking System (ATS). Kindly copy-paste this link into a browser:

https://cognitapeople.csod.com/ux/ats/careersite/1/home/requisition/2143c=cognitapeople&source=mycareersfuture

SAFEGUARDING AND EQUAL OPPORTUNITIES

Brighton College is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. Any offer of employment will be subject to rigorous background checks, the receipt of satisfactory references, the College's pre-employment medical question, relevant original ID documentation and examination certificates. The College understands that a robust, fair and transparent recruitment and selection policy plays a central role in achieving this aim.

The College is committed to ensuring that the recruitment and selection of staff is conducted in a manner that is systematic, efficient and effective and promotes equality of opportunity.

Cognita Schools are committed to safeguarding and promoting the welfare of children and young people and expects all staff, volunteers and other third (3rd) parties to share this commitment. Safer recruitment practice and pre-employment background checks will be undertaken before any appointment is confirmed.

Brighton College (Singapore) Pte Ltd

SSGRegistration Number: 201904884D

Period of Registration : 14 October 2023 to 13 October 2027