Overview
We are seeking a Branding Lead to drive the development and execution of the company's brand strategy across key markets. This role will focus on building brand awareness, shaping go-to-market (GTM) strategies, increasing brand exposure, and supporting sustainable growth initiatives. The ideal candidate brings a strong mix of strategic thinking and hands-on execution, with proven experience in scaling brand presence in fast-paced environments.
Key Responsibilities
- Develop and execute comprehensive brand strategies to strengthen market positioning and brand equity
- Lead go-to-market (GTM) planning and execution for product launches, campaigns, and key initiatives
- Drive brand awareness and visibility across digital and offline channels
- Own and evolve brand identity, messaging, and storytelling to ensure consistency across all touchpoints
- Collaborate with marketing, product, and growth teams to align brand initiatives with business objectives
- Plan and execute integrated campaigns to support user acquisition and engagement
- Analyze brand performance metrics and optimize strategies based on insights and data
- Manage external agencies, partners, and vendors to deliver high-quality brand assets and campaigns
- Identify opportunities to enhance brand exposure through partnerships, PR, and content initiative
- Ensure consistency and quality control across all brand communications and materials
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field
- 6 to 9 years of experience in branding, marketing, or growth roles
- Proven track record in building and scaling brand awareness and market presence
- Strong experience in go-to-market (GTM) strategy and campaign execution
- Demonstrated ability to drive brand-led growth in fast-paced or high-growth environments
- Excellent storytelling and communication skills, with a strong sense of brand voice and positioning
- Data-driven mindset with experience analyzing campaign performance and optimizing outcomes
- Experience working cross-functionally with product, marketing, and leadership teams
- Strong project management skills and ability to manage multiple initiatives simultaneously
- Fluency in English and Mandarin
Vision & Mission
- OSL is the first SFC-licensed digital asset platform in Hong Kong and a PayFi innovator. Through stablecoin payments, cross-border settlement and global licensing, we are building the next-generation payments network. Stablecoins have become everyday money across emerging markets and are widely viewed as blockchain's killer app, with industry focus shifting from token issuance to real-world consumer and enterprise payment adoption. The strongest growth lies in cross-border B2B payments, where providers embedding stablecoins into corporate settlement flows can capture significant volume and float. Long-term defensibility comes from regulatory licences, banking partners and cross-border corridors.
- OSL holds or has acquired licences in Hong Kong, Japan, Australia, Bermuda and Indonesia, and is expanding into Europe, Brazil, Southeast Asia and Africa through acquisitions and licence applications. With OSL Pay and StableX, we embed stablecoin settlement into bank accounts and card networks, support 150+ digital assets, and provide 24/7 fiat–stablecoin conversion. As a regulated pioneer with a startup mindset, we believe the future of payments will be driven by real adoption and scalable deployment, not technology narratives. We welcome builders who are passionate about crypto and payments to join us in shaping compliant, global payment infrastructure.
