Branding & Content Executive

Branding:

. Oversee the brand experience across all customer touchpoints, ensuring consistency and alignment with brand values.

. Plan and execute brand activation initiatives, events, photoshoots, and marketing campaigns to increase brand awareness and engagement.

. Monitor brand performance metrics and make data-driven recommendations for improvement.

Content Strategy and Creation:

. Develop content calendar and strategy aligned with marketing goals across digital channels, ensuring consistency in messaging.

. Development of key messages with an SEO-first mindset, ensuring all copy is pre-optimised with relevant keywords while ensuring consistency and accuracy of content/collaterals including press release, bios, fact sheet, social media campaign briefs, press kits, website copy, etc.

. Provide photography and videography services for brand-related content, including editing.

. Collaborate with Marketing Executive to produce high-quality written, video, and graphical content that resonates with the target audience.

Website Management and Email Marketing:

. Take charge of website content, ensuring it remains fresh, engaging, and aligned with the brand values.

. Manage digital brand experience across website.

. Develop and execute email marketing campaigns aimed at customer acquisition, retention, and engagement, including segmentation of email lists based on customer behaviours and preferences.

. Monitor email performance metrics and optimise strategies accordingly.

Analytics, and Reporting:

. Generate weekly reports on website traffic, email performance, and other KPIs to identify trends and opportunities, as well as preparing monthly reports for presentation to senior management.

PR & Brand Relationships:

. Manage and collaborate with PR agency to develop marketing communication strategies for product launches, events, and other brand campaigns.

. Plan activations and compile dockets for press releases and edit them to brand standards.

. Conduct regular media monitoring on coverage, track, analyse, and compile brand reports, and work closely with clients and internal teams to provide regular updates to ensure KPIs are met.

. Explore opportunities for brand partnerships and collaborations with KOLs, stockists, other fashion and lifestyle brands aligned with Rawbought's values.

. Build and maintain good relationships with external stakeholders including media, social media influencers, clients (existing and potential), and industry partners.

Team Management and Collaboration:

. Collaborate directly with internal teams and external agencies to ensure effective communication and coordination in executing marketing initiatives.

. Provide guidance on maintaining brand identity across all digital platforms.

Other Ad-hoc Duties:

. Be part of the rotation to pick and pack customers orders on a weekly basis.

. Assist in the set-up of event pop-ups and offline brand activation.

. Participate and promote our products during events.

. Assist in Shopify & TikTok operations including but not limited to - hosting of tiktok lives, preparing products for live hosts, etc.

. Undertake any other ad-hoc tasks as required

You will need:

. A diploma or bachelor's degree in a relevant field from an accredited college or university

. At least 1 year of relevant experience in Communications and/or PR. Previous agency experience with proven track record in client satisfaction is a plus

. A background in professional photography-specifically the ability to direct and shoot hero campaign photos-would be a significant advantage.

. An AI-forward mindset with the ability to leverage generative tools (e.g., ChatGPT, Midjourney, or Adobe Firefly) to streamline SEO research, creative brainstorming, and content production without compromising brand authenticity.

. A good understanding of global and industry trends in fashion, beauty, luxury and lifestyle

. Proven ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment

. Self-motivated and resourceful, with high levels of initiative

. Excellent written and communication skills with an eye for detail

. Good interpersonal skills

. Strong analytical skills with ability to anticipate project requirements and provide strategic support and advice accordingly

. Flexibility, determination, enthusiasm and the ability to cope well under pressure

. Excellent organisational skills