Branding Assistant Manager (New brand)

[Key experience]
1. Branding & Marketing
2. Handling P&L

We are seeking a commercially minded Brand Assist Manager to support the growth of a premium international consumer brand in Singapore.

This role sits at the intersection of sales execution and brand development, with direct responsibility for distributor management, commercial performance, and local brand activation. You will work closely with regional/global brand stakeholders while owning the day-to-day execution in the Singapore market.

This is a hands-on, execution-driven role, ideal for someone who enjoys taking ownership of a business and seeing tangible commercial results.

Key Responsibilities

• Drive sales growth across retail and e-commerce channels through close collaboration with the appointed distributor

• Manage pricing, trade promotions, and channel-specific strategies

• Monitor monthly sell-in and sell-through performance to ensure strong market execution

• Support P&L management, including budgeting, forecasting, and performance tracking

• Act as the main point of contact for daily coordination with the distributor on plans, forecasts, and execution

• Support product training, product knowledge sharing, and marketplace operations

• Manage inventory flow to maintain healthy stock levels and avoid overstock or shortages

• Develop annual brand plans and local marketing calendars

• Execute integrated brand activities across digital, social media, KOLs, retail marketing, and healthcare-related touchpoints

• Support end-to-end new product launches, including pricing, forecasting, and go-to-market execution

• Collaborate closely with regional/global brand teams and internal stakeholders

• Prepare regular performance updates, reports, and market insights

Requirements

• Bachelor's degree in Marketing, Business, or a related discipline

• 35 years of experience in brand management, marketing roles as well as handling P&L in similar industry of FMCG.

• Exposure to distributor or key account management is highly preferred

• Strong commercial mindset with hands-on execution capability

• Good communication and stakeholder management skills

We regret that only shortlisted candidates will be notified.

KINGFISHER RECRUITMENT (SINGAPORE) PTE. LTD.

https://www.kingfisherintl.com/

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