We're rethinking homes for how people really live, and we're looking for a Brand Voice Lead to join our Creative team to help shape the future of living — one thoughtful word at a time.
This is a new role at Castlery, created to own brand voice across every market we operate in. You'll set the copy direction for global campaigns, hold the pen on our tone-of-voice framework, and build the governance systems that keep voice consistent as we scale across writers, regional teams, and agencies. You'll be the final word on tone - balancing brand storytelling with copy that converts while mentoring the writers who help bring it to life.
What You'll Do
- Own brand voice as the single source of truth - build, document, and evolve Castlery's tone-of-voice framework and copy governance systems as we scale across markets.
- Lead copy direction end-to-end for major seasonal campaigns and brand initiatives, from concept through execution.
- Review and approve copy from writers, regional teams, and agencies, with the authority to send work back and raise the bar.
- Partner with Creative, Merchandising, UX, Marketing, and Regional teams to shape copy that balances storytelling with commercial and conversion goals.
- Brief, mentor, and guide junior and regional writers, building copy capability beyond your own desk.
- Establish in-house ownership of brand voice and copy review, including scoping and transitioning existing freelance workstreams.
- Shape product storytelling across the global assortment — turning materials, craftsmanship, and design intent into copy that's engaging, relatable, and built to convert.
What You'll Bring
- 5–8 years of copywriting experience spanning brand/campaign and ecommerce/product copy, in agency or in-house roles (lifestyle, retail, or DTC experience preferred).
- A strong portfolio anchored in short, conceptual copy — taglines, headlines, and campaign lines — alongside converting product copy, with evidence you've shaped voice and systems, not just executed briefs.
- Proven ability to lead the copy point of view on a campaign or launch with minimal oversight.
- Experience developing or evolving brand voice guidelines, tone-of-voice frameworks, or copy governance systems at scale.
- Experience reviewing and approving other writers or agencies copy, with the authority to send work back.
- Confidence partnering with and influencing senior stakeholders across Creative, Merchandising, and Regional teams.
- Familiarity with SEO copywriting principles and ecommerce best practices
Built for Real Life, Designed for What's Next
At Castlery, we've spent over a decade building a brand people love by designing furniture for real life — durable, beautiful, and made to keep up with change.
Now, we're focused on what's next: scaling with care, crafting better experiences, and growing a team that's as intentional as our design philosophy.
If you believe that good homes create good lives, come build with us.
