Pearly Lustre is a Singapore-born luxury pearl jewellery brand known for combining timeless elegance with contemporary design. As we continue to grow internationally, we are looking for a creative professional who can elevate the visual language of our collections and ensure consistency across all brand touchpoints.

This role focuses on translating each jewellery collection into a cohesive visual story - from website presentation to social media content and campaign visuals.

We are seeking someone with a strong eye for luxury aesthetics, visual storytelling, and brand consistency, capable of creating visuals that are elegant, contemporary, and enduring rather than trend-driven.

Key Responsibilities

1. Collection Visual Development (Website & Brand Presentation)

Improve the overall visual presentation of each collection on the website.

Design and optimise collection hero banners, key visuals, and layout styling.

Develop a clear visual narrative and storytelling direction for each collection, including inspiration, mood, and styling concepts.

Ensure all visual elements reflect the brand's aesthetic: elegant, contemporary, and timeless.

2. Instagram Collection Planning & Content Direction

Plan and design the Instagram visual strategy for each collection, including the 9-grid layout.

Structure the grid to include inspiration, design story, product highlights, and styling ideas.

Ensure the content flow communicates a complete story while maintaining a refined and consistent visual identity.

3. Image & Video Editing for Brand Consistency

Re-edit and refine photos so that all images within a collection maintain a consistent tone, colour grading, and visual style.

Edit and optimise video content for digital marketing and advertisements.

Ensure all visual assets align with the brand's luxury positioning and aesthetic standards.

4. Creative Direction for Photoshoots & Campaigns

Propose creative concepts for photoshoots and video shoots that strengthen the brand image.

Develop ideas for styling, locations, mood, lighting, and storytelling.

Collaborate with photographers, models, and the marketing team to produce visuals that are elegant, modern, and visually enduring.

5. Long-Term Brand Aesthetic Development

Contribute ideas that help shape the brand's long-term visual identity.

Focus on creating visuals that are timeless and aesthetically enduring, rather than short-term trends.

Maintain a balance between fashion relevance and lasting elegance.

Requirements & Capabilities

. Strong portfolio demonstrating fashion, jewellery, luxury, or lifestyle visual design

. Strong skills in Adobe Photoshop, Illustrator, and image retouching

. Experience with colour grading, visual consistency, and brand styling

. Basic video editing capability for marketing and advertising

. Understanding of Instagram visual planning and content storytelling

. Strong sense of composition, styling, and luxury visual aesthetics

. Experience working with photographers, models, or styling teams is a plus

. Familiarity with AI creative tools is an advantage

. Strong attention to detail and ability to maintain consistent brand standards