Brand Strategy Director, NFP an Aon Company

Are you passionate about shaping brand strategy across two powerful organizations
Do you thrive on creating synergy while preserving unique brand identities

Join us in this exciting hybrid role with the flexibility to work from our Singapore office!

Aon is in the business of better decisions

At Aon, we shape decisions for the better to protect and enrich the lives of people around the world.

As an organization, we are united through trust as one inclusive team and we are passionate about helping our colleagues and clients succeed.

What the day will look like

As the Brand Integration and Enablement Leader, you will act as a strategic bridge between Aon and NFP, ensuring both brands maintain their distinct identities while identifying opportunities for alignment and synergy. Your responsibilities will include:

Brand Integration and Enablement

• Act as a strategic bridge between Aon and NFP brand teams, ensuring both brands maintain their distinct identities while identifying opportunities for alignment and synergy.
• Support brand leadership at NFP and Aon by providing tools, insights, and frameworks that enhance brand storytelling and execution across both organizations.
• Proactively facilitate knowledge sharing, brand alignment, and cross-brand collaboration.

Brand Governance and Standards

• Support the development and application of brand guidelines that consider the options to drive connection and sharing between brands where appropriate.
• Build documentation, processes and approval workflows per marketing category for independent, joint and hybrid branding models.
• Provide guidance and approvals for brand-related initiatives that span both organizations, ensuring consistency and clarity in joint efforts.

Brand Planning and Best Practice Sharing

• Develop and maintain a shared brand calendar that aligns with key initiatives, campaigns, and sponsorships across Aon and NFP.
• Align thought leadership and industry offerings across Aon and NFP where relevant.
• Connect insights and surveys offerings acting as a resource to find crossover and alignment opportunities.
• Lead the documentation and sharing of brand best practices, case studies, and toolkits to empower teams across both organizations.
• Facilitate regular knowledge-sharing sessions and act as a central resource for brand-related inquiries and collaboration.

Stakeholder Engagement

• Partner with senior marketing and communications leaders across NFP and Aon to align brand strategy with broader organizational goals.
• Partner with NFP's dedicated operations lead from Aon for alignment.

Innovation and Trends

• Stay ahead of industry trends, emerging platforms, and cultural shifts to keep both brands relevant and forward-thinking.
• Identify new opportunities for brand growth, differentiation, and shared innovation.

Analytics and Measurement

• Proactively facilitate knowledge sharing and partner with data scientists and analytics teams at Aon and NFP to build robust scorecards tailored to NFP.
• Support brand leadership at NFP to translate data into actionable insights that inform go-forward plans.
• Champion a culture of measurement and continuous improvement across brand teams.

How this opportunity is different

This is a unique opportunity to influence two leading brands in the professional services and insurance space. You'll work closely with senior leaders across Aon and NFP, driving collaboration and innovation while shaping the future of brand strategy. Your role will be central to ensuring both brands remain relevant, distinctive, and aligned where it matters most.

Skills and experience that will lead to success

• Proven experience in brand strategy and marketing within a global or matrixed organization.
• Strong understanding of brand architecture, positioning, and storytelling.
• Ability to lead cross-functional initiatives and influence without authority.
• Excellent communication, presentation, and stakeholder management skills.
• Strong analytical skills with the ability to translate insights into actionable strategies.

Preferred:

• MBA or Master's in Marketing, Communications, or related field.
• Experience in financial services, insurance, or professional services.
• Familiarity with global brand management and regional market dynamics.

How we support our colleagues

In addition to our comprehensive benefits package, we encourage an inclusive workforce. Plus, our agile environment allows you to manage your wellbeing and work/life balance, ensuring you can be your best self at Aon. Furthermore, all colleagues enjoy two Global Wellbeing Days each year, encouraging you to take time to focus on yourself. We offer a variety of working style solutions for our colleagues as well.

Our continuous learning culture inspires and equips you to learn, share and grow, helping you achieve your fullest potential. As a result, at Aon, you are more connected, more relevant, and more valued.

Aon values an innovative and inclusive workplace where all colleagues feel empowered to be their authentic selves. Aon is proud to be an equal opportunity workplace.

Aon provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, veteran, marital, domestic partner status, or other legally protected status.

We are committed to providing equal employment opportunities and fostering an inclusive workplace. If you require accommodations during the application or interview process, please let us know. You can request accommodations by emailing us at or your recruiter. We will work with you to meet your needs and ensure a fair and equitable experience.

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