Our Singapore studio is looking for a Brand Strategist with a strong creative and design-agency background,someone who understands how strategyshows up in the work, not just in decks.
You should already be fluent in core brand strategy tools and frameworks, able to operate independently from day one, and comfortable shaping work that directly informs design and creative expression.
This role is ideal for:
- A strategist from a top brand or design agency, or
- Someone with a creative/advertising background who has transitioned into brand strategy and now leads thinking confidently
If this sounds like you, read on!
ABOUT US:
- 400+ strong global brand agency
- 100% independent
- 27 years young
- 8 studios around the world
Offering unrivalled creativity at global scale, Bulletproof is the world's largest independent brand agency. Across eight studios, 400 liked-minded individuals create desire through disruption, delivering Growth, Standout and Fandom for our clients. Truly independent, we pride ourselves on shunning convention and getting sh*t done; above all, we march to the beat of our own drum.
As a business, we blur the lines between insight, innovation, strategy, design, digital, and environmental; all the while bringing our clients the very best of the best.
At Bulletproof we have three core beliefs:
WE BELIEVE GREAT IDEAS CHANGE THE WORLD
We believe in the power of creativity to influence human behaviour, affect change and pierce conventions.
WE BELIEVE PEOPLE MAKE THE DIFFERENCE
We celebrate human connectivity and culture, and believe diversity delivers richer, deeper thinking with an infectious energy.
WE BELIEVE NAVEity breeds brilliance
We believe remaining relentlessly curious and open to new possibilities leads to purer, more interesting and uncharted creative solutions.
WHAT YOU'LL DO:
Your main duties and responsibilities include:
- Leading the development ofbrand positioning, brand worlds, and brand architecture
- Translating consumer, category, and cultural insights intoclear creative territoriesthat guide design and identity work
- Buildingstrong design principlesand provide confident, constructive strategic critique
- Partnering closely with designers toinspire and elevate creative output
- Leading or co-leadingclient workshops and strategic discussionswith clarity and authority
- Navigatingmulti-market APAC contexts, balancing global consistency with local nuance
- Working independently, at speed, with a high bar for strategic rigour and craft
IDEAL BACKGROUND:
- Experience at a leading brand or design agency
- Strong grounding inbrand strategy, not just communications planning
- Comfortable working in fast-paced, high-standards agency environments
- Experience across multiple APAC markets is strongly preferred
Requirements
WHAT YOU SHOULD HAVE:
If you tick all of the boxes below, we could be a perfect match!
- A strategist who can usedataand insights tobridge strategy and creativity seamlessly
- Someone who understands how brands are built throughsystems, worlds, and expression, not just messaging
- Confident in front of clients and creatives alike
- Structured thinker, but not rigid, able to adapt frameworks to the problem
- High ownership, strong taste, and excellent judgement
Bonus Experience
- Innovation strategy or portfolio architecture experience
- Experience shaping or evolving complex brand portfolios
- Exposure to large regional or global brand systems
In line with our three core beliefs, we're looking for people that share our community spirit and are curious enough to question the status quo. Could this be you If so, apply below!
Benefits
Competitive benefits package including all the last Friday's of the month off
