Brand Marketing Specialist

Brand Marketing Manager

We are proud to be partnering with our client, a leading international hospitality and lifestyle group with an established presence across Asia and a strong portfolio of distinctive brands. With an ambitious growth agenda and a focus on strengthening its market positioning, the organization is poised for its next phase of brand evolution and commercial expansion. To support this journey, there is a need to appoint a Brand Manager—a commercially minded and creative brand professional who will help shape brand strategy, drive consumer engagement and deliver impactful marketing initiatives that strengthen brand equity and business performance.

Position Overview

Reporting to the senior marketing leadership team, you will be responsible for developing and executing the brand strategy across key markets, ensuring the brand remains relevant, differentiated and aligned with evolving consumer expectations. You will play a central role in translating the overarching brand vision into compelling marketing strategies, campaigns and activations that drive awareness, engagement and commercial results.

This is a highly collaborative role that will require close partnership with commercial, digital, product and operational teams. You will bring together consumer insights, market intelligence and commercial data to inform decision-making and continuously enhance the effectiveness of the brand strategy.

Key Responsibilities

In this role, you will take ownership of the development and execution of the brand strategy, ensuring that all marketing initiatives are aligned with the organization's commercial objectives and long-term brand positioning. You will lead the planning and delivery of integrated campaigns across relevant channels, working closely with creative, media, digital and other external partners to develop compelling and differentiated brand experiences.

A key component of the role will involve understanding consumer behaviour, market trends and competitor activity, translating these insights into actionable brand initiatives and opportunities for growth. You will oversee brand communications and content development, ensuring consistency in tone, messaging and visual identity across consumer touchpoints.

You will also work closely with cross-functional stakeholders to align brand priorities with broader business objectives, supporting new initiatives, launches and market opportunities as required. The role will involve monitoring campaign and brand performance, using data and analytics to assess effectiveness, optimize marketing investment and drive continuous improvement.

Beyond execution, you will act as a strong custodian of the brand, proactively identifying opportunities to strengthen brand equity, enhance customer engagement and ensure the brand continues to evolve in line with changing market dynamics.

The Successful Applicant

The ideal candidate is a commercially astute and hands-on brand marketer with a strong track record in brand management, marketing strategy and integrated campaign execution. You bring a strong understanding of how to build and grow brands, with the ability to translate consumer insights and business objectives into compelling and commercially effective marketing initiatives.

Experience within hospitality, lifestyle, consumer, FMCG, F&B, travel or other consumer-facing environments will be highly advantageous, particularly where you have worked in fast-paced and dynamic organizations. You will be comfortable managing multiple priorities and stakeholders, balancing strategic thinking with a willingness to get into the detail and drive execution.

You are a self-driven individual who takes ownership and accountability for your work, while also being a strong team collaborator who enjoys working across functions and bringing different stakeholders together. You thrive in fast-paced environments, are adaptable in the face of change and ambiguity, and have the energy and resilience to take initiatives from concept through to execution.

This is an exciting opportunity for a high-calibre brand professional to take on a broad and visible mandate within a growing international organization, with the opportunity to make a meaningful impact on brand positioning, consumer engagement and overall business growth.

Celine Tay

Executive Director – Executive Search (Corporate Function)

Email: [Confidential Information]

Company EA Licence No: 24S2548

Personnel Registration Number: R1113056