The 1872 Clipper Tea Co. is seeking a visionary Brand & Marketing Manager to be part of its core management team. As the strategic architect of our farm-to-cup evolution, you will be a key driver of our next level of growth, bridging our rich heritage with modern lifestyle trends and ensuring ethical commerce remains at the heart of our global expansion. This is a pivotal role for a creative storyteller who understands the nuance of premium retail/F&B and the data-driven world of modern e-commerce. Reporting directly to the General Manager, you will manage the synergy between our digital flagship, physical retail boutiques, and signature tea bars.
Roles & Responsibilities
Strategic Brand & Partnerships
- Develop and execute a marketing roadmap that elevates modern tea culture and defines our market positioning.
- Identify and secure high-impact partnerships with lifestyle brands, luxury hospitality, and corporate entities to expand brand reach and prestige.
- Champion the Ethical Commerce narrative, ensuring our commitment to grower communities is a core USP integrated into all brand and partnership touchpoints.
Campaign Management & Performance
- Lead the planning and rollout of 360-degree marketing campaigns across digital, retail, and tea bar channels.
- Manage and optimise the marketing budget, ensuring high efficiency in spend.
- Track and report on campaign performance, focusing on ROAS and ROI across all consumer touchpoints.
Digital & E-commerce Growth
- Direct the growth of our digital flagship, optimising the UI/UX and user journey for a premium, seamless experience.
- Manage full-funnel digital marketing, including SEO/SEM strategy, paid social media, and email automation flows.
Omni-channel Integration (Retail & Tea Bars)
- Design immersive O2O (Online-to-Offline) campaigns to drive foot traffic and loyalty for physical boutiques and tea bars.
- Ensure a consistent, world-class sensory brand experience across all physical offline touchpoints.
PR, KOL & Community Engagement
- Lead a robust PR and communications strategy to position the brand within premium tea and lifestyle sectors.
- Identify and manage high-value partnerships with KOLs and influencers who align with our values of craftsmanship and sustainability.
Team Leadership
- Lead and mentor a high-performing marketing team, fostering a culture of innovation and excellence.
- Direct the creation of high-fidelity brand assets that honor our history while appealing to a contemporary global audience.
