Product area
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Job description
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
Qualifications
Job responsibilities
- Serve as the authoritative strategic and program management lead for APAC brand marketing for new launches within the global Pixel campaign ecosystem, shaping upstream global strategy to deliver regional success.
- Inject APAC consumer insights and performance data into upstream global creative/strategic development. Evaluate global briefs, concepts, and support local production phases to ensure multi-channel assets, focusing on ATL assets, are optimized and fit for purpose for the region.
- Adapt global brand platforms to land authentically within APAC and work with local markets to understand nuances.
- Lead regional video localization programs for all GRL ATL campaign and guide timelines across cross-functional teams to ensure campaign launch readiness.
- Represent Google Pixel's APAC Social Strategy as primary regional lead across the broader organization and advocate social-first creative development and platform innovation during upstream global campaign planning.
Minimum qualifications
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in marketing working across one or more marketing fields (i.e., brand marketing, creative production or brand communications).
Preferred qualifications
- Understanding of the APAC market landscape with a specific focus on Japan, India, Australia, Taiwan, with experience navigating distinct cultural and consumer nuances of different markets.
- Ability to manage high-stakes, multi-quarter timelines involving high volumes of creative assets across multiple workflows.
- Ability to think at a strategic level while simultaneously taking initiatives to solve challenges.
- Exceptional communication skills with the ability to build trust, manage friction, and influence across Global/Regional/Local teams.
- Exceptional deck-building and narrative-crafting skills, with the ability to synthesize complex information simply and present confidently to senior directors and global leadership.
