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the heineken company

Brand Manager

the heineken company
Singapore
5-7 Years
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Job Description

MAJOR ROLES & RESPONSIBILITIES:

Strategic Planning and Integrated Marketing Campaigns:

  • A solid foundation in building integrated marketing plans that set clear, insight-driven objectives, target audiences, and performance-driven success metrics.
  • Develop concise agency briefs and deliver inspiring presentations during agency briefings.
  • Lead and execute impactful campaigns encompassing advertising, PR, event management, and sponsorships.

Excellent Execution:

  • Demonstrate an obsession for high-quality execution, attention to detail, and enforce consistency across all consumer touchpoints (digital media, social media, OOH, website, POSMs across multiple sales channels).
  • Ensuring uncompromising standards even in challenging situations.
  • Drive timelines in a fast-paced environment to deliver projects on time.

Brand Management:

  • Plan and manage the brand budget with thorough monitoring and detailed reporting.
  • Monitor and analyse brand health quarterly, using quantitative and qualitative analysis; adjust strategies as necessary to improve results.
  • Possess strong storytelling skills, using visual tools to create powerful presentations and communication materials.
  • Developing a growth plan and vision, to deliver business impact.
  • Navigate performance dashboards and tools to compile insightful performance reports, including monthly brand performance updates.

Market Intelligence:

  • Collect and analyze market intelligence on consumer needs, industry trends, and competitor activities.
  • Formulate tactics to seize key opportunities and tailor value propositions for a differentiating advantage.

Operational Problem Solving:

  • Identify and analyze operational challenges, conduct assessment, evaluate alternatives, and implement effective solutions.
  • Exhibit agility in navigating challenges and adapting to changes.

REQUIREMENTS:

  • Required to work varied hours/days including nights, weekends and holidays as needed
  • Passion for the organization and its product/brands strongly required
  • Necessary for individual to take ownership of the brand(s) and show professionalism, responsibility and control
  • At least 5 - 7 years experience in marketing and brand management with exposure to all elements in the marketing mix.
  • Track record in developing and executing end-to-end brand strategies within a consumer-focused industry.
  • A commercial mindset with the ability to link marketing initiatives to business performance.
  • Strong organisational skills with the ability to manage multiple priorities in a fast-paced environment.
  • Effective collaboration with multiple internal and external stakeholders, including but not limited to Trade Marketing, Sales, media agency, creative agency, events agency, PR agency, content collaborators and partnerships.
  • Passionate Brand Builder: A genuine and deep love for brand building and creativity.
  • Entrepreneurial Mindset: A high-performing go-getter, agile, results oriented with a relentless drive to succeed.
  • Effective Communicator: Articulate in simplifying complex ideas for presentation and providing agencies with clear constructive feedback.
  • Intellectually Curious: Actively asking questions and challenging norms and the status quo to drive better results. Possesses a strong sense of judgment and adaptability in ambiguous situations.
  • Independent yet Collaborative: Capable of excelling both independently and as part of a broader team.
  • Emotional Intelligence: Strong interpersonal skills that foster positive team culture and enhance collaboration.
  • Balanced Thinker: Combines rational thinking with good intuition to navigate ambiguity and make swift well-rounded decisions.

More Info

Job Type:
Permanent Job
Industry:
Other
Function:
Marketing
Employment Type:
Full time

About Company

the heineken company

Job ID: 148689023

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Last Updated: 03-06-2026 08:43:19 PM
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