Responsibilities
- Define core brand values and positioning strategies
- Develop and maintain Brand Visual Identity (VI) guidelines and Tone of Voice to ensure a highly consistent and professional brand image across all borders and channels
- Build and continuously iterate the brand's content asset library
- Lead the creation of standardized Pitch Decks, One-pagers, website copy and Customer Success Stories (Case Studies), significantly enhancing the professional look and feel of our client-facing materials
- Spearhead the planning and writing of high-value brand contentincluding quarterly industry whitepapers, executive insight articles, media interview drafts and key talking points for executive speeches
- Support content distribution and publication across overseas media and channels
- Continuously track trends in the APAC pan-financial and securities sectors
- Develop and maintain structured Competitive Battlecards to provide strategic ammunition for marketing campaigns and front-line sales enablement
- Drive omnichannel communication via the official website, PR media and overseas social platforms (e.g., LinkedIn) to ensure continuous brand exposure and establish the company's Thought Leadership in the industry
- Assist in other ad-hoc duties as assigned
Requirements
- Minimum 5 years experience in brand management and content marketing, candidates with a strong background in B2B Tech, SaaS, or FinTech are highly preferred
- Proven track record in brand positioning and building cross-market brand frameworks
- Excellent copywriting skills and strong commercial logic, with hands-on experience in producing in-depth business reports or industry white papers
- Familiarity with the business models of FinTech and brokerage solutions
- Experience in international operations and the Southeast Asian market is a strong plus
- Ability to independently draft and meticulously proofread English business proposals and PR materials
- A global mindset with a deep understanding of the financial and tech-expansion (go-global) ecosystem in Hong Kong and Southeast Asia (e.g., Indonesia, Malaysia, Thailand)
- Experience in managing and collaborating with local overseas vendors (such as PR agencies and event/exhibition organizers) is highly advantageous
- Excellent command in both written and spoken English and Chinese (including Cantonese and Mandarin)
We offer competitive salary and package for the right candidate. Interested parties are requested to send their resume and expected monthly salary by clicking Apply Now.
All information collected will be treated in strict confidence and only be used for recruitment purposes.
Candidates not being invited for interview within 8 weeks after submission date may assume their application unsuccessful and their information will be destroyed within 12 months.
