Brand Expansion & Investment Manager

ob Summary

Responsible for identifying, evaluating, and introducing high-potential food & beverage brands from China into the Singapore market. This role covers end-to-end brand expansion, including market research, investment evaluation, commercial negotiation, and local market execution to ensure successful brand entry and sustainable growth.

Key Responsibilities

1. China Market Research & Brand Scouting

• Conduct in-depth research on emerging and established F&B brands across China

• Identify brands with strong product differentiation, scalability, and overseas potential

• Build and maintain a database of shortlisted brands and industry contacts

2. Investment Evaluation & Business Analysis

• Assess brand suitability for the Singapore market (target customers, pricing, competition)

• Develop preliminary financial models including setup cost, operating cost, and ROI

• Prepare investment proposals and feasibility reports for management or investors

3. Commercial Negotiation & Brand Introduction

• Lead discussions with brand owners on partnership structures (franchise, master franchise, joint venture, or direct investment)

• Support contract negotiation and commercial term alignment

• Coordinate with legal and financial advisors when required

4. Singapore Market Entry & Localization

• Lead brand localization strategies including menu adaptation, pricing, and operating model

• Coordinate regulatory compliance (SFA, NEA, liquor license, fire safety, etc.)

• Oversee site selection, renovation coordination, supplier sourcing, and pre-opening preparation

5. Project Management & Expansion Support

• Manage timelines and deliverables for brand launch projects

• Monitor performance of initial outlets and identify optimization opportunities

• Support multi-outlet rollout and regional expansion strategies

Requirements & Qualifications

• Proven experience in F&B operations, brand development, or investment-related roles

• Strong understanding of both China and Singapore F&B markets

• Solid commercial judgment with hands-on execution capability

• Experience working with government authorities and regulatory processes in Singapore

• Excellent communication skills in English and Mandarin

• Willingness to travel frequently to China

Preferred Background

• Experience in restaurant ownership, chain expansion, or F&B consulting

• Prior involvement in cross-border brand expansion or overseas market entry projects