Job Summary
As a Brand Director, you will lead brand strategies to grow sales, market share, and brand equity by aligning with consumer preferences. You will collaborate across functions to drive innovation, marketing plans, and business results for global brands.
Responsibilities
- Lead brand equity development by creating and executing strategies that increase brand awareness and consumer preference
- Deliver business drivers by setting and achieving sales, share, and profitability targets for assigned brands
- Analyze consumer insights, shopper behavior, and market data to inform brand growth opportunities
- Develop and implement data analytics to measure marketing effectiveness and optimize campaigns
- Build and maintain partnerships with internal teams and external agencies to align brand messaging and execution
- Manage financial aspects of the brand, including budgeting, forecasting, and P&L accountability for large-scale business units ( $200-250 million)
- Identify market opportunities and drive innovation to expand brand portfolio and consumer engagement
- Coach and train cross-functional teams to enhance brand management capabilities and leadership skills
Required competencies and certifications
- Experience managing design and media agencies to deliver integrated marketing campaigns
- Proven P&L management experience overseeing large business units
- At least 10 years of experience in brand management, including brand equity development, business driver delivery, financial management, and innovation
- Minimum 5 years of experience in the FMCG industry
- Experience working across multiple APAC markets
- MBA or degree in Business Administration, Advertising, Marketing, Digital Marketing, or Communication
- Strong forward-thinking, strategic, and courageous leadership skills
About Us
We produce globally recognized brands and we grow the best business leaders in the industry. With a portfolio of trusted brands as diverse as ours, it is paramount our leaders are able to lead with courage the vast array of brands, categories and functions. We serve consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ariel®, Gillette®, Head & Shoulders®, Herbal Essences®, Oral-B®, Pampers®, Pantene®, Tampax® and more. Our community includes operations in approximately 70 countries worldwide.
- Visit http: //www.pg.com to know more.
- Our consumers are diverse and our talents - internally - mirror this diversity to best serve it. That is why we're committed to building a winning culture based on Inclusion and our ideal candidate is passionate about the same principle: you will join our daily effort of being in touch so we craft brands and products to improve the lives of the world's consumers now and in the future. We want you to inspire us with your unrivaled ideas.
