About the Role
We are looking for a
Brand Design Lead
to lead the creative direction and execution of major brand initiatives, while overseeing the quality and development of the creative team. You will shape creative concepts from strategy through execution across campaigns, brand design, video, and motion, while working closely with Marketing, PR, Product, and other stakeholders to translate business objectives into compelling creative work. The role also offers an opportunity to drive the adoption of emerging AIGC tools and new creative workflows.
Key Responsibilities
- Brand Campaigns & Creative Development: Lead end-to-end creative development for major brand campaigns, including online and offline activations, brand collateral, promotional videos, and other key initiatives. Translate brand strategy into creative concepts, KV/Slogan development, and execution across relevant media and PR channels.
- Brand & Video Creative Direction: Oversee the creative direction and quality of day-to-day brand design and video work, including TVCs, short-form video, and motion design, maintaining consistent visual quality across high-volume creative output.
- Team Leadership & Talent Development: Manage the creative team's day-to-day workflow, resource allocation, and quality standards. Provide creative reviews, coaching, and knowledge sharing to strengthen team capabilities and support continuous professional development.
- AIGC & Creative Innovation: Integrate AIGC tools such as Midjourney, Stable Diffusion, Runway, and other relevant technologies into creative workflows where appropriate, improving the efficiency, quality, and scalability of content production.
- Cross-Functional Collaboration & Creative Pitching: Work closely with Marketing, PR, Product, and other business teams to translate business requirements into effective creative solutions. Present and pitch creative concepts clearly to build alignment and drive projects through to execution.
Qualifications & Requirements
- Experience & Background: 6-8+ years of experience in design and creative roles, including at least 3 years of team management experience. Experience in a creative agency, 4A agency, internet/technology company, or a comparable environment is preferred.
- Creative & Visual Expertise: Strong command of graphic design, typography, and colour, with a strong understanding of 3D visual design and motion design. Demonstrated ability to maintain high visual standards across different creative formats.
- Creative Strategy & Concept Development: Able to develop creative concepts and logic from strategy through execution, rather than focusing solely on visual execution or refinement. Demonstrated experience developing end-to-end creative solutions for commercial campaigns.
- AIGC & Emerging Creative Technology: Strong working knowledge of AI image, text, and video generation tools, with practical experience applying AIGC to address complex commercial creative requirements.
- Leadership, Communication & Portfolio: Strong creative judgement, presentation and pitching skills, with the ability to manage multiple priorities in a fast-paced environment. Applicants should submit a representative portfolio/showreel, including individual work and projects delivered while leading a team, demonstrating the creative process from concept through execution and, where available, commercial outcomes.
