Brand and Content Growth Manager

Creative Growth Marketing Manager

Location: Singapore (On-site)

About Us

TRULY ENAMOURED is one of Singapore's leading luxury bridal boutiques, representing some of the world's most sought-after bridal designers. We believe that choosing a wedding gown should be one of the most memorable experiences in a bride's journey.

As we grow regionally, we are looking for an exceptional Creative Growth Marketing Manager to build and lead our content and creative engine.

This is not a traditional marketing role.

You will be responsible for transforming customer insights into compelling stories, creating high-performing creative for both paid and organic channels, and building a luxury brand that brides aspire to experience long before they book an appointment.

If you love storytelling, understand consumer psychology, enjoy creating scroll-stopping campaigns, and want to build one of Asia's most admired luxury bridal brands, we'd love to meet you.

Your Mission

Own the entire creative growth engine—from strategy and storytelling to campaign execution—creating content that builds desire, strengthens our luxury positioning and generates measurable business growth.

Key Responsibilities

1. Creative Strategy & Consumer Insights

• Develop the overall creative strategy for the brand.
• Conduct customer interviews and analyse client feedback to uncover buying motivations, objections and emotional triggers.
• Research bridal trends, competitors and luxury consumer behaviour.
• Translate customer insights into compelling marketing campaigns.
• Build messaging frameworks that differentiate TRULY ENAMOURED from competitors.

2. Campaign Ideation

Own the creative direction behind every campaign.

Develop:

• Campaign concepts
• Marketing angles
• Emotional positioning
• Campaign messaging
• Seasonal campaigns
• Product launches
• Designer campaigns
• Brand awareness initiatives

Every campaign should have a clear story, purpose and measurable objective.

3. Content Strategy

Own the company's entire content strategy across:

• Instagram
• TikTok
• Xiaohongshu
• Facebook
• YouTube Shorts
• Website
• Email marketing
• Paid advertising creatives

Develop monthly content calendars aligned with business priorities and customer journey stages.

4. Creative Development

Be responsible for creating the ideas behind every piece of content.

This includes:

• Hooks
• Angles
• Headlines
• Scripts
• Storyboards
• Shot lists
• Creative briefs
• Mood boards
• Calls-to-action

Ensure every video and campaign begins with a clear creative strategy before production.

5. Content Production

Lead and direct content production.

Coordinate and oversee:

• Founder videos
• Stylist videos
• Client testimonials
• Behind-the-scenes content
• Designer showcases
• Educational content
• Luxury lifestyle content
• Event coverage
• Brand storytelling

Work closely with videographers, photographers, freelancers and external agencies to ensure premium execution.

Basic filming and editing skills are highly advantageous.

6. Paid Creative Strategy

Work alongside our performance marketing agency by supplying a continuous stream of high-quality creative assets.

Develop:

• Multiple creative concepts
• New hooks
• Ad variations
• Testing frameworks
• Creative iterations

Review campaign performance and continuously optimise creative based on insights.

7. Organic Growth

Develop an organic content strategy that strengthens brand awareness and engagement.

Grow our presence through valuable, educational and inspiring content while maintaining a consistent luxury brand image.

8. Brand Storytelling

Protect and elevate the luxury positioning of the brand.

Ensure every touchpoint reflects our values of:

• Craftsmanship
• Elegance
• Exclusivity
• Authenticity
• Exceptional client experience

9. Performance Analysis

Measure creative effectiveness using metrics including:

• Hook rate
• Watch time
• Engagement rate
• Click-through rate
• Cost per lead
• ROAS
• Organic reach
• Appointment bookings generated

Translate data into actionable creative improvements.

What We're Looking For

Experience

• 5+ years in creative marketing, brand marketing, content strategy or growth marketing.
• Proven experience developing creative campaigns that drive measurable business results.
• Strong copywriting and storytelling ability.
• Experience creating high-performing short-form video content.
• Experience managing creative production from concept to delivery.
• Experience working with paid social advertising teams or agencies.
• Portfolio demonstrating both strategic thinking and creative execution.

Experience in luxury, fashion, beauty, hospitality or premium consumer brands is highly preferred.

Skills

• Consumer psychology
• Brand strategy
• Creative direction
• Copywriting
• Scriptwriting
• Storyboarding
• Campaign planning
• Social media strategy
• Paid creative strategy
• Project management
• Basic videography and editing (preferred)
• AI tools for creative ideation and workflow optimisation

Personal Attributes

We're looking for someone who is:

• Highly creative and commercially minded.
• Naturally curious about consumer behaviour.
• Exceptionally organised.
• Detail-oriented with high standards.
• A proactive problem solver.
• Comfortable receiving and giving feedback.
• Passionate about luxury branding and storytelling.
• Able to thrive in a fast-paced entrepreneurial environment.
• Obsessed with continuous improvement and testing.

Why Join Us

• Build one of Asia's leading luxury bridal brands.
• Work directly with the CEO on long-term brand strategy and regional expansion.
• Lead the creative vision behind internationally renowned designer collections.
• Significant autonomy to experiment, innovate and shape the future of the brand.
• Competitive salary with performance bonuses tied to company and individual success.
• Clear progression path into Head of Brand & Growth as the company scales.