Brand Ambassador

Role Overview

As a Brand Ambassador at BBRC, you are the face and voice of our store concept. BBRC is not just another retail store - it is a space where curated Ivy and Americana menswear, utilitarian garments, niche running brands, and accessories come together to form a unique lifestyle destination.

Your mission is to bring this concept to life on the shop floor by:

. Creating memorable customer experiences

. Educating customers about the brands and stories behind them

. Styling full looks that reflect our aesthetic

. Helping to build a loyal community around BBRC

This is a role for someone passionate about culture, fashion, and connecting with people.

Key Responsibilities

Customer Experience & Styling

. Provide personalised style advice and wardrobe curation for customers.

. Help customers explore new brands and silhouettes they may not know yet.

. Deliver a welcoming, club-like experience that sets BBRC apart from typical retail.

. Brand Storytelling & Education

. Learn and share the heritage, values, and design inspiration of each brand we carry.

. Be a walking representation of BBRC's style and philosophy.

. Assist in visual merchandising to keep the store fresh and inspiring.

Community & Engagement

. Support in-store events, brand activations, and collaborations (e.g. running club meetups, trunk shows).

. Contribute ideas to engage BBRC's growing community of like-minded customers.

. Occasionally feature in or assist with content for BBRC's social media (styling tips, lookbooks).

Feedback & Insights

. Act as the ears on the ground - sharing what customers are asking for, what resonates, and what's missing.

. Work closely with the store manager and brand experience manager to refine store offerings and service.

Requirements

. Diploma or certificate in Fashion Merchandising, Design, or related field (preferred).

. Passionate about niche, curated fashion and open to continuous learning.

. Prior experience in fashion retail, customer-facing roles, or hospitality preferred.

. Passion for style and familiarity with menswear (Ivy, Americana, utilitarian, athleisure).

. Excellent interpersonal and communication skills - friendly, confident, and approachable.

. Ability to work collaboratively as part of a small, agile team.

. Strong attention to detail with a natural eye for styling and presentation.

. Open to learning and growing with the BBRC brand.

Why This Role is Different

Unlike a typical retail associate, BBRC Brand Ambassadors are:

. Curators, not just sellers - guiding customers through a unique mix of brands.

. Community builders - helping turn BBRC into a destination, not just a shop.

. Storytellers - connecting customers with the heritage and craftsmanship of our products.