ABOUT US
Kiztopia is a leading family edutainment company dedicated to creating meaningful play experiences for children and families. Through our portfolio of brands and entertainment concepts, we design, develop and operate engaging attractions across Singapore and the region. As we continue to grow, we remain committed to innovation, creativity and delivering exceptional guest experiences.
ROLE OVERVIEW
We are looking for a creative and highly organized Brand Activation Executive to join our brand & content team.
In this role, you will play a key part in bringing the Kiztopia and Xventure brands to life by creating engaging in-park experiences, seasonal activations, and brand campaigns across our Family Entertainment Centres (FECs). Working across multiple brands, you will plan, coordinate and deliver engaging in-park activities, seasonal activations and brand campaigns that strengthen our brand identity while creating memorable experiences for our guests.
Working closely with Marketing, Operations and other cross-functional teams, you will plan and deliver engaging guest experiences, brand campaigns and in-park programmes that strengthen our brands and support business objectives. You will also create visual content that showcases these experiences across our digital platforms.
Highlights of what we offer:
- Dynamic, fun and rewarding working environment
- Close-knit team
- Good employee benefits (eg. medical insurance, on-the-job training, etc.)
- Career growth and development opportunities
RESPONSIBILITIES
1. In-Park Activities & Programming
- Design and deliver engaging in-park activities and programmes for Kiztopia and Xventure, ensuring they reflect each brand's identity while bringing Kiztopia's Play to Learn, Learn through Play philosophy to life.
- Design seasonal activations, themed experiences, and interactive programmes that enhance guest engagement while supporting business objectives.
- Review and refresh activity offerings to ensure they remain innovative, relevant, and commercially attractive.
- Work closely with Operations teams to ensure activities are practical, well-executed, and consistently delivered across parks.
- Support the development of new activity concepts for new park launches and business initiatives.
2. Brand & Campaign Management
- Support the planning and execution of integrated brand campaigns across multiple brands.
- Collaborate with internal stakeholders to deliver consistent brand experiences across all customer touchpoints while ensuring brand guidelines are maintained.
- Assist in developing creative concepts that strengthen brand awareness and guest engagement.
3. Project Management & Coordination
- Support the planning and execution of brand initiatives that align with business priorities and commercial objectives.
- Coordinate cross-functional projects involving Marketing, Operations, Procurement, and external vendors to ensure timely delivery.
- Monitor campaign and activity performance and recommend improvements for future initiatives.
- Manage project timelines, budgets, and execution schedules for assigned campaigns and activations.
4. Content Creation & Brand Storytelling
- Capture and edit photo and video content showcasing in-park activities, campaigns, and guest experiences.
- Work with the Marketing team to create engaging content that supports brand campaigns across digital platforms.
- Ensure all visual content reflects the brand identity and supports campaign objectives.
REQUIREMENTS
Key Requirements
- Diploma or Degree in Marketing, Mass Communication, Design, or a related field.
- Possess 1-3 years of relevant brand activation, event planning, experiential marketing, in-park activities, content creation, or a related field.
- Experience in retail, family entertainment, edutainment, attractions, or consumer-facing brands will be a plus.
- Strong understanding of branding principles and the ability to maintain brand consistency across different touchpoints.
- Creative mindset with a passion for developing engaging activities, campaigns, and customer experiences.
- Familiarity with visual social media platforms including Facebook, Instagram, TikTok, and YouTube.
- Familiarity with Adobe Creative Suite (e.g. Adobe Illustrator and Photoshop) and Canva.
- Familiarity with video editing tools (e.g. CapCut or Adobe After Effects) would be advantageous
- Highly organised, detail-oriented and able to manage multiple priorities in a fast-paced environment.
- Strong communication and interpersonal skills, with the ability to build positive working relationships across teams.
- Positive, proactive and willing to learn in a dynamic environment.
- Willing to travel between parks and provide on-site support during weekends, public holidays or after-hours when required.
