Business Function:
As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business – they were made just right for you.
Job Purpose:
We are seeking a creative and strategic Wealth Marketing and Content Manager to manage our DBS Treasures content marketing efforts across both digital and owned channels. The ideal candidate should have a sophisticated understanding of the wealth landscape, combining brand-building expertise with compelling storytelling to elevate our market positioning and deepen client engagement. This role requires a strong editorial sensibility, the ability to translate complex financial concepts into differentiated content, and collaboration skills to work effectively with our internal stakeholders and agencies.
Responsibilities:
Content Strategy
- Lead content strategy and editorial planning aligned with market trends, investment themes, and client interests
- Create and manage high-quality content including market insights, articles, newsletters, presentations, videos, and social content
- Translate complex financial concepts into engaging and accessible marketing communications
- Support thought leadership initiatives to position the firm and advisors as trusted voices in wealth
Campaign & Channel Management
- Manage integrated marketing campaigns across online and offline channels
- Oversee website, email marketing, and social media content strategies
- Collaborate with paid media teams on campaign messaging, audience targeting, and creative direction
- Support event marketing, including promotional campaigns and post-event engagement
Cross-Functional Collaboration
- Partner with internal stakeholders to identify content opportunities and business priorities
- Coordinate with compliance teams to ensure marketing materials meet regulatory requirements
- Manage external vendors, agencies, and creative partners where required
Analytics & Optimisation
- Track and report on marketing and content performance metrics, including consideration, engagement, lead generation, and brand growth
- Use insights and testing frameworks to improve campaign effectiveness and content performance
- Monitor industry and competitor trends to identify opportunities for differentiation
Requirements:
- Bachelor's degree in Marketing, Communications, Journalism, Finance, or a related field
- Experience in financial services or regulated industries
- Familiarity with financial marketing compliance and advertising guidelines
- 4-6 years of experience in marketing, brand, or content roles within wealth, asset management, financial services, or premium/luxury sectors
- Strong writing, editing, and storytelling capabilities
- Understanding of investment products, wealth management concepts, and affluent segments (ie, young and matured affluents, accredited investors, onshore/offshore personas)
- Experience managing multi-channel marketing campaigns and content calendars
- Familiarity with digital marketing, SEO, GEO, email marketing, analytics tools (e.g. GA4), and social media best practices
- Strong stakeholder management and project coordination skills
- Ability to work in a fast-paced environment and manage multiple priorities effectively
Apply Now
We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognizes your achievements.
Location:
DBS Asia Central
Job:
Marketing and Communications
Schedule:
Regular
Employee Status:
Full time
