Associate Vice President Marketing

Position Title- Associate Vice President – Marketing

Department-Marketing

Location-Singapore

Reporting To-Vice President – Business Development

The Associate Vice President Marketing will serve as a senior marketing executive within Omni United (Aka Radar Tyre) and will be responsible for leading and managing the company's marketing team and day-to-day marketing operations across international markets.

The incumbent will play a pivotal role in developing and executing marketing strategies that strengthen the company's brands, increase market share, improve dealer and customer engagement, and support sustainable business growth. The role requires a balance of strategic thinking and hands-on execution, working closely with the Vice President – Business Development, regional sales teams, distributors, customers, and external partners.

The successful candidate must possess a strong commercial mindset, understand market dynamics, brand positioning, product portfolios, customer behaviour, and competitive landscapes, and be capable of translating business objectives into practical marketing initiatives that deliver measurable results.

• Develop and execute marketing strategies aligned with Omni United's commercial objectives and long-term growth plans.
• Prepare annual marketing plans and roadmaps to strengthen brand positioning and increase market share.
• Analyse market trends, customer behaviour, competitor activities, and industry developments to identify opportunities for business growth.
• Recommend strategic initiatives based on data-driven insights and measurable business outcomes.
• Ensure all marketing initiatives are aligned with company objectives and deliver tangible commercial value.

• Develop and strengthen Omni United's global brand portfolio through consistent messaging and positioning.
• Build brand awareness and customer preference across all markets.
• Drive initiatives that strengthen the company's brands independently of distributor and customer branding.
• Ensure consistency of brand identity across all communication channels and marketing materials.
• Support regional teams in adapting global branding initiatives to local market requirements.

• Develop a deep understanding of the company's products, brands, customers, distribution channels, and competitive landscape.
• Monitor market share performance and identify opportunities to improve competitive positioning.
• Work closely with commercial teams to formulate initiatives aimed at increasing market penetration and sales growth.
• Convert market intelligence into actionable marketing programmes.

• Take ownership of the Radar Elite Dealer (RED) Program as Omni United's flagship dealer engagement platform.
• Develop strategies to expand dealer participation and improve dealer loyalty and retention.
• Ensure dealer promotions, loyalty initiatives, POS programmes, retail activations, dealer communications, and marketing campaigns are effectively managed through the RED platform wherever applicable.
• Work closely with regional sales teams and distributors to maximise programme effectiveness.
• Introduce innovative dealer incentives, training initiatives, engagement programmes, and value-added benefits.
• Monitor programme performance through KPIs including dealer growth, sales contribution, engagement, and return on investment.
• Leverage the RED platform to strengthen the independent market presence of the Radar Tyres brand.

• Work closely with customers marketing teams to understand local market requirements and identify opportunities to strengthen Omni United's market presence and branding.
• Develop collaborative marketing initiatives with customers while ensuring Omni United's brand objectives are achieved.
• Design and implement effective trade marketing programmes that improve retail visibility and sales performance.
• Oversee the development and deployment of Point-of-Sale (POS) materials, merchandising standards, retail branding, and promotional campaigns.
• Support distributors and retailers with marketing programmes that improve customer engagement and strengthen brand visibility.

• Develop and execute Omni United's sports marketing strategy.
• Lead sponsorship planning, negotiations, activation, and performance measurement.
• Identify new partnership opportunities that align with the company's branding and commercial objectives.
• Maximise return on investment from all sports marketing initiatives.

• Coordinate marketing activities across the United States, Europe, Asia-Pacific, Middle East, and other international markets.
• Ensure regional marketing initiatives remain aligned with overall corporate strategy while accommodating local market requirements.
• Collaborate closely with regional teams to execute global campaigns and product launches.
• Promote sharing of best practices across markets.

• Prepare and manage annual marketing budgets in coordination with regional teams.
• Coordinate budget planning with teams across the United States, Europe, and Rest of World.
• Review all marketing proposals to ensure commercial viability, value for money, and measurable business returns.
• Monitor marketing expenditure against approved budgets and recommend reallocations where necessary.
• Ensure prudent utilisation of company resources.

• Manage relationships with marketing agencies, digital agencies, PR firms, creative partners, event organisers, and other external vendors across multiple countries.
• Evaluate agency performance and negotiate commercially competitive agreements.
• Ensure all deliverables comply with Omni United's branding standards and quality expectations.
• Identify and onboard best-in-class marketing partners where appropriate.

• Lead, mentor, manage, and develop the marketing team to achieve business objectives.
• Build a high-performing culture focused on collaboration, accountability, innovation, and execution excellence.
• Establish performance objectives and provide regular coaching and feedback.
• Support organisational development and future team expansion.

• Work closely with Sales, Business Development, Product Development, Finance, Procurement, Supply Chain, and Regional Leadership teams.
• Support new product launches and market expansion initiatives.
• Ensure marketing plans are aligned with commercial priorities and organisational objectives.
• Act as a trusted business partner in driving profitable growth.

• Bachelor's Degree in Marketing, Business Administration, Communications, or a related discipline.
• MBA or equivalent postgraduate qualification will be an advantage.

• Minimum 12 years of progressive marketing experience, including leadership responsibilities across regional or international markets.
• Proven expertise in strategic marketing, brand management, trade marketing, customer marketing, dealer programmes, and sports marketing.
• Experience managing teams, agencies, distributors, and customer marketing initiatives.
• Strong commercial acumen with experience managing marketing budgets and evaluating ROI.
• Prior experience in the automotive, tyre, mobility, or consumer products industry will be an advantage.
  

• Strategic thinking with strong execution capability.
• Commercial and financial acumen.
• Deep understanding of branding and market development.
• Ability to analyse market share and formulate growth strategies.
• Strong knowledge of POS, dealer programmes, and trade marketing.
• Excellent leadership and people management skills.
• Outstanding communication and stakeholder management abilities.
• Data-driven decision-making and analytical capability.
• Ability to manage multiple projects across international markets.
  

• Growth in market share across key markets.
• Improvement in brand awareness and consumer engagement.
• Successful execution and expansion of the Dealer Program.
• Delivery of measurable ROI from marketing investments and sponsorships.
• Effective utilisation of approved marketing budgets.
• Enhanced retail visibility through POS and trade marketing initiatives.
• Strengthened Omni United brand presence across global markets.
• Development and performance of the marketing team.
• Effective collaboration with customers, distributors, regional teams, and external partners.