About the Company
Omnicom Media, an Omnicom (NYSE: OMC) Connected Capability, is the world's largest global media management network. Powered by the Omni Intelligence Platform, Omnicom Media agencies leverage $73.5 billion in billings, 40,000+ specialists across 70+ markets, and the industry's most powerful portfolio of Identity (Acxiom RealID™), Commerce (Flywheel), and Intelligence (Q™) assets to design dynamic Growth Ecosystems that enable the world's most ambitious businesses to grow faster and smarter. The Omnicom Media portfolio includes leading global media agency brands OMD, Initiative, PHD, UM, Hearts & Science, and Mediahub; Data, Identity & Analytics powerhouses Acxiom and Annalect; and a broad spectrum of specialised services. For more information visit omnicommedia.com.
Scope of role:
This role is designed to support the planning, implementation, co-ordination and reporting of PESO campaigns (Paid, Earned, Shared, Owned media) across APAC markets, with particular emphasis on marketing strategies that balance brand affinity with profitable action. Working as part of the Regional Hub, you will develop frameworks and best practices in earned-first media approaches that local teams can activate and amplify
Key Responsibilities -
1. PESO Campaign Strategy & Execution
- Develop and evangelize PESO campaign frameworks (Paid, Earned, Shared, Owned media)
- Translate client marketing briefs into integrated media plans that balance brand affinity with profitable action
- Champion earned-first media approaches and social amplification strategies across brands and markets
- Develop guidelines and playbooks for local markets on omnichannel PESO campaign integration
- Work with creative partners to ensure correct asset creation across owned, earned, and shared channels
- Lead coordination of cross-channel campaign timing and messaging to maximize earned amplification
- Support campaign optimization based on earned media traction and audience engagement signals
2. Data & Analytics Proficiency
- Analyze PESO campaign performance across paid, earned, shared, and owned channels to identify optimization opportunities
- Translate campaign data and engagement metrics into actionable insights using basic statistical understanding
- Champion performance dashboards that connect media activities to business outcomes (conversions, customer acquisition, ROI)
- Support A/B testing methodologies to validate campaign approaches and creative messaging
- Present data-backed recommendations to clients and internal stakeholders with clear business implications
- Identify patterns and trends in campaign performance to inform future planning
3. AI-Enabled Workflow Optimization
- Identify and pilot AI-enabled tools to enhance brief development, content ideation, and campaign planning efficiency
- Document use cases for AI applications in PESO campaign management (e.g., for brief refinement, AI tools for creative ideation, audience roleplays, sentiment analysis for earned tracking)
- Support the team in adopting martech and automation tools that improve workflow speed and quality
- Stay current with emerging AI capabilities relevant to media planning and campaign optimization
4. Social Commerce Integration
- Develop awareness of social commerce opportunities within PESO campaigns (particularly in ASEAN markets)
- Support integration of social selling elements into owned and earned media strategies
- Collaborate with senior team on platform-specific considerations for e-commerce conversion (TikTok Shop, WeChat, Instagram, etc.)
- Build knowledge of social commerce platform mechanics relevant to campaign amplification
5. Operational Excellence & Campaign Coordination
- Lead and support in the best practice use of global media planning systems for clients across APAC
- Day to day management and ownership of implementation process – ensure brief is delivered/brought to plan within appropriate criteria (budget, strategy, timelines, guidelines)
- Ensure accuracy of plans, budgets and costs
- Serve as main campaign contact for implementation and coordination
- Timely delivery and upkeep of all documents & global requests
- Manage resources to ensure quality output
6. Key Liaison & Stakeholder Coordination
- Work with the Account Director, Senior Planning Manager, and Digital Director to support campaign execution
- Own and lead overall campaign updates and client requests within scope
- Manage asset deliverables and coordinate with creative agency partners
- Support discussions with creative agency for operations and innovation opportunities
7. Regional Market Support & Knowledge Sharing
- Support local market teams in brief refinement and campaign planning
- Participate in monthly media sharing sessions and thought leadership initiatives
- Share marketing learnings and best practices across markets
- Build knowledge repository of successful PESO campaign approaches and earned media tactics
Experience required -
- Min 4 years of industry experience with demonstrated expertise in:
- PESO campaigns and integrated media planning (Paid, Earned, Shared, Owned media)
- Online and offline media experience with emphasis on earned media and social amplification
- Campaign analytics and data interpretation – comfortable working with dashboards and KPI reporting
- Basic statistical understanding (significance testing, weighted averages, causation vs. correlation)
- AI tools application in media workflows or campaign planning (planning tools, analytics platforms)
- Social commerce awareness or exposure to social selling strategies
- Exposure to omnichannel campaign coordination (preferred)
- Experience in local market support or regional hub roles (preferred but not essential)
