Job Purpose
Responsible for the overall development and implementation of strategic marketing and public relations plans for SG and MY for brand positioning and sales growth.
Key Responsibilities
A. Public Relations
- Oversee and manage agencies and vendors in press/social and KOL strategy development
- Oversee and manage the effective use of press samples ensuring maximum coverage
- Develop strategic plans to maximize online and offline PR coverage
- Oversee and manage owned social media calendar, postings and recaps
- Oversee and ensure timely consolidation and submission of all press recaps to global and regional offices
- Manage the development of seasonal press kits, product launch kits
- Ensure that all external communications are on brand and consistent with the company language
- Any other ad-hoc duties
B. Marketing
- Planning, developing and executing marketing plans and seasonal marketing campaigns
- Effectively plan and manage all seasonal collateral's order and distribution
- Oversee and manage all customer communication channel calendar instore visual and video changeover calendar, print collaterals
- Support the management and monitoring of the marketing budget, ensuring effective allocation of resources and tracking expenditures
- Constantly be kept up to date with market trends, consumer needs, and competitive landscape to support in strategy formulation
- Provide support and guidance for all wholesale partners in their marketing efforts
C. Media
- Oversee paid and non-paid media placement calendar and ensure timely submission of assets
Requirements
- Preferably holding a Degree in Marketing and Communications
- Minimum 7 years or above solid and relevant marketing experience with leading retail brands
- Strong experience in marketing, PR planning and execution in luxury retail industry will be an advantage
- Strong organization and communication skills in English
- Frequent liaising with regional counterparts from Greater China region, business partners, and vendors based in China and Hong Kong. Proficiency in Mandarin will be an advantage.
- Willingness to travel frequently for business purposes
- Flexible, able to navigate complexity and resourceful when faced with challenges and ambiguity
