Associate Manager / Manager, SEM

About the Role

We are looking for an Associate SEM Manager / SEM Manager to join one of OMD's most valuable account teams, supporting one of the world's most iconic global brands.

This role sits at the centre of performance media execution, with a strong focus on Search. You will be responsible for driving SEM strategy, campaign excellence, budget management, client engagement, and performance optimisation across key markets.

The ideal candidate is hands-on, detail-oriented, confident with numbers, and able to manage both executional excellence and client-facing responsibilities independently.

Key Responsibilities

In this role, you will:

• Lead the strategy, planning and direction of market budgets and flighting, with a strong focus on Search
• Manage day-to-day client engagement and act as a trusted performance media partner
• Drive SEM innovation, experiments and initiatives, including areas such as Search AI Max
• Lead regional calls with clients, local teams and key stakeholders
• Prepare and present QBR reports independently
• Set up, manage and optimise SEM campaigns through platforms such as Marin, Skai, Google Ads and other relevant tools
• Support YouTube SEM activity via Google Ads where required
• Lead the Search activation team in daily campaign monitoring, optimisation and budget management
• Develop clear, accurate and client-facing performance reports
• Apply strong keyword, audience and ad copy experience to improve campaign outcomes
• Manage large budgets with confidence, accuracy and accountability
• Own budget planning, tracking and media finance coordination for assigned campaigns
• Manage vendor relationships and work closely with media partners
• Collaborate effectively with creative agencies, media partners, OMD global teams, local teams and clients
• Ensure all work is delivered with high accuracy, strong attention to detail and clear follow-through

Required Skills and Experience

The successful candidate should have:

• At least 3 years of hands-on Search experience, including Google Ads, Bing and PLA
• At least 1 year of client management, account management or media agency experience
• Strong understanding of SEM campaign setup, optimisation, reporting and performance management
• Experience working with platforms such as Marin, Skai, Google Ads or similar tools
• Strong numerical ability and confidence managing sizable media budgets
• Excellent attention to detail, with accuracy as a core working standard
• Ability to work independently and manage multiple campaigns, processes and stakeholders
• Strong critical thinking, problem-solving and time management skills
• Clear verbal and written communication skills
• Ability to articulate recommendations confidently and persuasively
• Strong client, partner and inter-agency relationship management skills
• Organised, structured and efficient working style
• Adaptability in a fast-moving media and performance marketing environment
• A motivated, energetic and approachable working style

What We Are Looking For

This role is well suited for someone who is technically strong in SEM, comfortable with hands-on campaign management, and ready to take on greater ownership across client engagement, reporting, regional coordination and performance strategy.

You should be someone who takes pride in accuracy, enjoys working with data and budgets, and is confident operating in a high-performing account team supporting a leading global brand.

Requirements added by the job poster

• Authorized to work in Singapore
• 3+ years of work experience with Google Ads
• 3+ years of work experience with Performance Marketing