Job Summary
Were looking for a passionate and data-savvy individual to join our global hospitality group. In this role, youll help drive the success of our loyalty program by managing member data, supporting email marketing campaigns, and collaborating with regional teams to deliver a seamless member experience. Youll be instrumental in enhancing member engagement, improving direct booking performance, and helping the business make data-driven decisions about loyalty strategy.
Job Description
Loyalty Program Support
- Support the day-to-day execution of loyalty program strategies across multiple markets and properties.
- Monitor loyalty program performance and provide insights into member behaviour, benefit usage, and tier progression.
- Recommend improvements to loyalty benefits, offers, and redemptions based on data trends and feedback.
Data Management & Reporting
- Perform regular data checks and testing to ensure CRM and loyalty data accuracy and reliability.
- Prepare clear and actionable reports on loyalty program performance by region, member segment, and tier.
- Identify patterns and opportunities through analysis of member engagement, booking behaviors, and churn risk.
Email Marketing & Campaign Execution
- Build, schedule, and send email campaigns (EDMs) for corporate promotions and regional offers.
- Work with internal teams and properties to support EDM campaign planning and execution.
- Monitor key campaign metrics such as open rates, click-through rates, conversions, and opt-outs.
- Test subject lines, send times, and content variations to continuously improve email campaign effectiveness.
Cross-functional Collaboration
- Collaborate closely with marketing, digital, and operations teams to roll out loyalty-driven initiatives.
- Provide campaign and technical support to regional teams and hotel properties.
- Train internal users on CRM and loyalty system tools to ensure smooth adoption and proper usage.
System Optimization & Automation
- Assist with automating loyalty communication journeys (e.g., welcome emails, birthday messages, re-engagement flows).
- Work with IT and vendor teams to improve CRM and loyalty platform functionality.
- Ensure proper handling of member data in line with data protection and privacy regulations.
Market Research & Innovation
- Keep an eye on competitor loyalty programs and industry trends.
- Contribute ideas for new benefits, partnerships, and member engagement strategies.
Key Qualification
Qualifications & Experience
- Degree in Marketing, Business, Analytics, or a related field.
- At least 1 year of experience in loyalty, CRM, or data-driven marketinghospitality or travel industry experience is preferred.
- Hands-on experience with email marketing platforms (e.g., Salesforce, Mailchimp, Oracle Responsys) and CRM or loyalty systems (e.g., Cendyn, Shiji, Opera).
- Strong proficiency in Excel or data analysis tools like Google Analytics, Power BI, or Tableau.
Skills & Attributes
- Analytical mindset with strong attention to detail.
- Confident working with data and translating insights into action.
- Organized, proactive, and comfortable managing multiple tasks and timelines.
- A collaborative team player who can support both corporate and regional stakeholders.
- Eager to innovate and improve how we connect with our members.
Diversity brings us closer to the communities we serve
Guided by our Purpose, we are creating, inspiring, and nurturing an inclusive culture that unlocks the power of diverse teams to drive Frasers Property forward. Our values drive everything we do, which are core to creating safe places where everyone belongs, is mutually respected and feels empowered to be authentic at work. Working collaboratively makes us progressively stronger and better as an organization, which helps our people to thrive each day.
