Associate Lecturer - Marketing in a Digital World (HE4)

Job Description:

1. Facilitate students learning and discussion forum on the online platform

2. Conduct weekly virtual lecture or workshop

3. Write assessment brief with detailed analytic marking rubrics

4. Grade and provide feedback on assignments submitted by students

5. Participate in teaching team or assessment meetings

6. Respond to student's enquiries in a timely manner

7. Provide learning support through individual or small group consultation

8. Prepare marking samples and module report with analysis of student performance

Job requirement:

- A PHD or Master's Degree in related discipline from a reputable university
- At least 2 years of relevant teaching experience at the tertiary level
- 5 years of relevant work experience will be an added advantage

This module gives an overview of the principles and practices of marketing in the digital world. It focuses on how marketing strategies may be used to effectively reach out to audiences online. Students go through the essential stages of campaign planning to evaluation. Topics covered include establishing digital marketing strategy, campaign and consumer experience, digital marketing analytics and refinement strategy.

We regret that only shortlisted candidates will be notified.