Associate Influencer Marketing Specialist

Job Responsibilities:

• Manage communications and relationships between potential partners (scouted talent) and influencers with management teams to create opportunities for brand building, social growth and fan engagement

• Negotiate and maintain influencer partnership contracts and manage deliverables and payments

• Manage influencer outreach and lead product seeding initiatives

• Support and develop the Content Creator Program, which includes onboarding of participants and creating of marketing activities for the program

• Coordinate with internal and external teams and offer influencer and partnership support to wider organizational marketing efforts

• Plan and develop regional and global engaging, timely, and relevant content across multiple social media channels, including events coverage

• Be the Razer community ambassador that engages with fans at events and/or tradeshows

• Coordinate the setup for production of influencer content (studio, office, and/or events)

• Analyze metrics from influencer media campaigns to optimize future campaigns. Conduct ongoing analysis and reporting of team and channel performance data and make strategic suggestions for improvement

• Ensure that influencer campaigns and results meet objectives and budget

• Other duties as assigned

Pre-Requisites:

• Bachelor's degree in Communications, Marketing, Digital Media or PR or equivalent work experience

• 1-2 years experience in influencer marketing and talent management

• Great communication and influence skills, as well as experience in negotiating contracts

• Understanding of social media best practices, online marketing, and engagement techniques

• Experience in the use of social media management and analytical tools/software and editorial content calendaring

• Ability to work in a fast-paced environment, focusing on generating business results

• Ability to work with global teams across multiple cultures

• Ability to work under pressure and manage multiple activities at the same time

• Gamer and gaming knowledge is required

• Comfortable presenting on camera and in front of live audiences