Singlife is a leading homegrown financial services company, offering consumers a better way to financial freedom. Through innovative, technology-enabled solutions and a wide range of products and services, Singlife provides consumers control over their financial wellbeing at every stage of their lives.
In addition to a comprehensive suite of insurance plans, employee benefits, partnerships with financial adviser channels and bancassurance, Singlife offers investment and advisory solutions through its GROW with Singlife platform. It also offers the Singlife Account, a mobile-first insurance savings plan.
Singlife is the exclusive insurance provider for the Ministry of Defence, Ministry of Home Affairs and Public Officers Group Insurance Scheme. Singlife is also an official signatory of the United Nations Principles for Sustainable Insurance and the United Nations-supported Principles for Responsible Investment, affirming its commitment to finding a better way to sustainability.
The merger of Aviva Singapore and Singlife was announced in September 2020 and created one of the largest homegrown financial services companies in Singapore in a deal valued at S$3.2 billion. It was the largest insurance deal in Singapore at the time.
Singlife was subsequently acquired by Sumitomo Life in March 2024, one of Japan's leading life insurers, which valued Singlife at S$4.6 billion, making the transaction one of the largest insurance deals in Southeast Asia.
Role Purpose
The role is responsible for the end-to-end planning and execution of events across the distribution team , ensuring each event reinforces business priorities, strengthens engagement, and supports commercial performance.
This Role Will Oversee a Broad Portfolio Including
- Sales conventions
- Recognition and awards nights
- Annual kick-offs
- Leadership forums
- Roadshows
- Training summits
- Ad hoc engagement events
The incumbent will serve as the single point of accountability for transforming the annual engagement calendar into high-impact experiences that strengthen adviser sentiment, support production momentum, and improve retention across channels.
Why This Role Matters
Distribution performance is built on consistent engagement, recognition, and leadership visibility .
As the organisation's event calendar continues to expand across:
- Life
- Bancassurance
- Investment channels
This Dedicated Role Ensures
- Stronger event execution
- Greater consistency across channels
- Better stakeholder coordination
- Enhanced support for the broader distribution narrative
The position also provides critical support to the Head of Distribution Strategic Marketing & Communications by acting as a trusted second-in-command on execution.
Key Responsibilities
Event Strategy & Planning
- Own the annual distribution event calendar from planning through execution
- Align event objectives to business priorities and channel needs
- Translate leadership messaging into meaningful event experiences
- Ensure every event supports adviser engagement and commercial outcomes
Event Execution
- Manage end-to-end delivery of all assigned events
- Build detailed project timelines and execution plans
- Oversee venue selection, logistics, guest management and production
- Lead onsite execution and issue resolution during live events
Stakeholder Management To Partner With
- Distribution leaders
- Marketing
- Compliance
- Finance
- Product teams
- Channel heads
- Coordinate with senior internal stakeholders and external partners
- Support VIP and regional stakeholder engagement where required
Budget & Vendor Management
- Manage event budgets effectively
- Source and negotiate with vendors
- Ensure cost discipline while maintaining execution quality
- Evaluate supplier performance and maintain preferred vendor relationships
Content & Programme Development to work closely with leadership to develop:
- Event narratives
- Agenda flow
- Scripts
- Run-of-show documents
- Ensure consistency of messaging across all touchpoints
Measurement & Reporting
- Track event effectiveness against:
- Attendance
- Engagement
- Adviser sentiment
- Production impact where relevant
- Deliver post-event reporting and recommendations for improvement
More about this role
This Role Sits At The Intersection Of
- Distribution
- Communications
- Senior leadership engagement
The Successful Candidate Will Gain Direct Exposure To
- Adviser motivation strategies
- Leadership communication
- Campaign launches
- Commercial field execution
Requirements
Experience
Minimum 3 Years Of Experience In
- Events management
- Distribution support
- Agency account management
- Channel marketing
- Financial services or insurance experience preferred, but not essential
Skills & Attributes
- Strong project management capability
- Excellent organisational skills
- Ability to manage multiple stakeholders
- Confidence working with senior leadership
- Calm under pressure in live-event environments
- Strong written and verbal communication skills
- Commercial curiosity and ambition to grow into a distribution role
If you find yourself able to demonstrate the criteria above, apply with us now. We look forward to your application.
